Homecare Homebase Wins 'Vendor of the Year' Award

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Heather L. Rooney Strategy and Marketing (formerly H2 Marketing) today announced the winners of the 2010 Home Care Marketing Awards. Sponsored by Heather L. Rooney, this awards program recognizes the achievements of organizations and professionals in the specialized field of home care sales and marketing. Home Health, Private Duty and Hospice agencies were eligible to participate, with a special category for industry vendors.

“The Homecare Homebase sense of customer service permeates the company, as evidenced in encounters with everyone from customer support to the CEO.” – Rick Griffin, President & CEO, CareSouth Homecare Professionals

Heather L. Rooney Strategy and Marketing (formerly H2 Marketing) today announced the winners of the 2010 Home Care Marketing Awards. Sponsored by Heather L. Rooney, this awards program recognizes the achievements of organizations and professionals in the specialized field of home care sales and marketing. Home Health, Private Duty and Hospice agencies were eligible to participate, with a special category for industry vendors.

“Across the country, home care providers are engaging in exceptional efforts to enhance quality and raise awareness about the value of home and community based care,” stated Heather Rooney. “The Home Care Marketing Awards provide a vehicle for honoring exemplary performance. Please join me in congratulating the winners of the 2010 Home Care Marketing Awards.”

Sales/Marketing Manager of the Year: Joseph P. Mooney, Executive Vice-President Sales & Marketing and Owner of Residential Home Health

Joe Mooney has led Residential Home Health’s sales and marketing team of 30 professionals across the company’s operation in Michigan and Illinois since 2004. Under Joe’s leadership, Residential has averaged a 40+% compound annual growth rate in referrals. Furthermore, total sales and marketing expenditures are very cost effective at approximately 8% of revenues.

There is no hiding on Joe’s team; twice daily he sends out a referral log that reports to everyone on the sales team who generated referrals. According to David Curtis, President, “Joe has established a sales culture that is uncompromisingly ethical, urgently responsive to referral source needs, and performance driven.”

Joe’s team is fiercely loyal to him and Residential because they recognize that he is uniquely committed to the success of everyone on his team. Joe’s team knows that Joe wants them to be successful and exceed the goals they set for themselves.

Team Member Testimonial: “I have never worked for a man who leads by example better than Joe Mooney. He is a role model beyond the office. He strives for perfection, while leading those below him in a respectful, well though manner. As I continue to develop professionally, I continue to ask myself – How would Joe handle this situation? I am honored to know Joe Mooney and I am proud to work for him.”

Company of the Year: Alternate Solutions Healthcare Systems, David Ganzsarto and Tessie Ganzsarto President and CEO

Headquartered in Kettering, OH, Alternate Solutions Healthcare System, Inc. (ASH) is a leading provider of high-quality, multi-disciplinary home healthcare services to the elderly throughout the greater Dayton, Cincinnati and Columbus areas. ASH provides coordinated home healthcare services to seniors to help them age with grace and dignity in their own homes. Innovation and focus on continuous improvement in patient care has been ASH’s passion since inception. In addition to more traditional approaches to home health care, ASH has been responsive to its referring physicians and developed a number of disease-specific programs to address high cost or high morbidity diseases and afflictions, primarily of the elderly.

The ASH commitment to excellence is demonstrated in their outcomes and revenue growth. The company’s revenue has grown 220% since 2004, while maintaining margins that not only exceed the benchmark national averages, but exceed the top third benchmarks as well. According to Medicare.gov, the ASH outcome scores are also significantly above both state and national averages for both the Dayton and Cincinnati offices. Finally, ASH has accumulated numerous awards in recognition of their achievements, including: 2009 Home Care Elite Award (top 1% of agencies nationally), 2010 Best Employers in Ohio Award, 2010 Dayton Business Journal Best Places to Work, 2010 Inc 500 and 2010 Winning Workplaces finalist.

Referral Source Testimonial: “Alternate Solutions makes a difference in every life they touch. Whether it’s the stress of a client of the life of a patient, Alternate Solutions is always there to help! You will never find a team of people working so hard to make people happy. They really do care about all of their clients.”

Vendor of the Year: Homecare Homebase, April Anthony, CEO

Homecare Homebase provides agency automation software to home care and hospice agencies across the country. With a mission to be 100% dedicated to the success of their clients, Homecare Homebase consistently invests all R&D dollars into enhancements and improved functionality. By providing tools that deliver, staying dedicated to the industry, and continuously focusing on product improvement, Homecare Homebase reports that they have a 100% “reference-able” customer base. In fact, their awards application was accompanied by several exceptional letters of recommendation from leading providers across the country:

“In the last five years, we have not only grown together, but we have become partners in every sense of the word. Homecare Homebase is more than our software vendor; they are a trusted partner in our business and help us achieve our mission of providing high quality, diverse home health and hospice services across all of our 26 branches.” – Susan Freeman, Alacare Home Health & Hospice.

“The Homecare Homebase sense of customer service permeates the company, as evidenced in encounters with everyone from customer support to the CEO. In addition, the knowledge base present in their employees inspires confidence.” – Rick Griffin, President & CEO, CareSouth Homecare Professionals.

As illustrated by the above quotes, Homecare Homebase partners with clients to help support and grow with them. According to April Anthony, CEO, Homecare Homebase, “Our customers are not just companies who ‘purchase our product,’ but are partners in the continued development of an outstanding software tool that improves the clinical, financial and operational effectiveness of this industry. Our customers’ ability to grow, and grow quickly, is something we promise to each and every agency that joins our team and they have our full commitment to ensure that happens.”

ABOUT HEATHER L. ROONEY STRATEGY AND MARKETING
With an innate ability to forecast future trends, Heather L. Rooney Strategy and Marketing is among the most respected providers of marketing and growth strategy in the home care industry. Clients work directly with the firm’s Founder and CEO – Heather Rooney. Recognized for her innovation, inspiration, empathy and execution, Heather offers an exceptional track record built upon a foundation of highly satisfied clients. From coaching CEOs to strategic planning, sales force development to graphic design and marketing plan implementation, our firm approaches each client engagement with enthusiasm and tenacity. We inspire change, deliver practical guidance, and help organizations execute through a special combination of motivation, empowerment and accountability. Immediately upon initiating your work with us, you will realize that our award-winning firm is in a class by itself. http://www.HeatherRooney.com

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