It’s doing good work, for good people, that do good work.
Scotts Valley, California (PRWEB) April 29, 2010 -–
Online educator offers free training to students who pledge to use their powers for good.
Market Motive wanted to give back. But true to form as a training provider, it was important to do so in a way that “taught someone to fish”. So the company asked each of their faculty to choose one student to receive a Master Certification scholarship, providing them with free, cutting edge web-based Internet marketing training from industry leaders. This would give the beneficiary the lasting benefit of an enhanced set of marketable skills and a head start in a growing industry.
The catch? The candidates needed to present a proposal, explaining how they would use their new Internet marketing training to help a deserving non-profit organization maximize their online presence and fulfill their charter.
One such scholarship recipient is Evan Hinkle, a web content specialist for the International Association for Life Quality. IALQ.org provides web-based training in Special Needs Life Coaching; their graduates help those with autism and other special needs, and their families, to achieve a fulfilling quality of life. Evan’s goal is to help IALQ reach more online students, and ultimately train more counselors to work with special needs families.
While Evan’s focus will be on IALQ, parent organization TERI (Training Education and Research Institute) is sure to benefit from his new skillset as well. A high-functioning individual diagnosed on the spectrum of autism, Evan plans to one day employ and train other high-functioning adults in online marketing, to provide services for more non-profits. As Evan says, “It’s doing good work, for good people, that do good work.”
Market Motive awarded scholarships to a total of five new students, including Alex Bernardin, Digital Content Manager for the San Francisco AIDS Foundation. Alex will use his new skills in Web Analytics to guide the ongoing development and efficiency of SFAF’s many online brands.
“We feel so fortunate to be able to provide these great people, and great programs, with the Internet marketing training they need to positively impact the lives of so many,” says Michael Stebbins, co-founder of Market Motive. “Our faculty had a tough time choosing from several hundred applications; they were all worthy in one way or another. We look forward to doing this again next year.”
Faculty Comprises Who’s Who Of Internet Marketing:
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.
How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.
The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.
About Market Motive:
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.
The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369.