Green Light for Green Computing: Runaway Success Greets Pioneering Green IT Economic Summit

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Speakers derided as a "myth" the idea that greening costs more money and cited how companies have instead saved money by eliminating applications never used, reducing and virtualizing storage, redesigning products and facilities, reconceptualizing telework and teleconferencing. A huge new dimension is added to organizational efficiency by simply revisiting business processes and turning them greener and more sustainable.

both public and private sectors would readily use the solutions that are now at hand.

A pioneering conference on the economics on Green IT, rather than simply its technological implications, assembling 25 top experts in the nation's capital for a day on the 40th anniversary of Earth Day, drew rave reviews for its comprehensiveness, depth and sheer pragmatism.
"The time for Green IT has come," declared Manish Nandy, Program Director, and John Sindelar, HP, pronounced it "the greatest business opportunity of our time."

Top executives from Microsoft, IBM, British Telecom, SRA, Symantec, Marriott, Panduit, Raritan and Comscore cited case after case how they have pragmatically achieved green data centers, green offices and green enterprises. Delegates--business leaders and technical experts--reacted enthusiastically to the central notion of an organization-specific action plan that best met its specific needs.

Speakers derided as a "myth" the idea that greening costs more money and cited how companies have instead saved money by eliminating applications never used, reducing and virtualizing storage, redesigning products and facilities, reconceptualizing telework and teleconferencing. A huge new dimension is added to organizational efficiency by simply revisiting business processes and turning them greener and more sustainable.
Clearly progress has been tardy, despite regulatory prod, because the business case for greening has been fully understood and ways to implement it have seemed idealistic and uneconomic. The 2010 Summit, partnered by Fairfax County Economic Development Authority and Northern Virginia Technology Council, provided down-to-earth solutions, and Conference Director, Terry Moraska, hoped that "both public and private sectors would readily use the solutions that are now at hand."

Raj Kosuri, Founder, announced that, given the overwhelming response, he planned to make the Summit an annual event and the Green IT Economic Summit 2011, a two-day event, will take place on April 21 and 22.

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Teresa Moraska

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