Conshohocken, PA (PRWEB) April 29, 2010
Earth Month is soon to close. While sustainable stories and events may subside, it’s important to note that focusing on being environmentally responsible is an everyday goal. IKEA embraces the fact that renewing our commitment to Mother Earth and care deeply about our planet is a daily, ongoing practice.
IKEA believes being a good business, while doing good business is imperative. This includes the design, manufacturing and distribution of IKEA products, as well as the construction and operation of IKEA stores. Looking at ways to reduce our carbon footprint, recycle, work with suppliers in a sustainable way and grow IKEA processes and functions that integrate sustainability into business practices is a never ending job.
So what can people do? They can keep on track to do small things everyday to make a positive environmental difference. Here are a few easy activities to put on our everyday ‘sustainable’ action list:
- Go to the Farmer’s Market. Buy local. Note that 75% of sales at Farmer’s Markets stay within the community and support local economies.
- Go reusable. IKEA phased out plastic bags in 2008 and customers embraced this decision with enthusiasm. So take an IKEA blue bag or bring your own canvas bag when you shop.
- Bring your reusable coffee cup to the café. Every year, Americans put 86 billion coffee cups into landfills. Eliminating these cups is like taking 449,889 cars off the road.
- Buy fair trade coffee. IKEA sells UTZ certified coffee which supports fair wages and local economies while farmers grow better coffee.
- Go online. E-banking and e-shopping save paper and transport.
- Transform an urban city blight into a sustainable urban produce growing garden. This could easily provide nutritious food for local food banks and residents as well. Good local grown food and transformation of deserted unkempt grounds make this a hard to resist undertaking. Plus what a great way to get the community together and involved. Children can learn first hand about healthy eating and home grown practices.
- Make the switch to SPARSAM low energy bulbs. They last up to ten times longer and the energy consumption is reduced by up to 80% over the bulb’s lifetime.
- Recycle and re-use. You can also bring in your used CFL light bulbs to IKEA.
As for IKEA stores and Earth Month involvement, there was a lot of IKEA customer interest and activity. Here is a short sampling of store activities:
IKEA Portland, Oregon. At IKEA Portland, several hundred giveaways of re-usable blue bags were distributed including IKEA FRAKTA shopping bags, DIMPA recycle bag sets and more. There was also a Earth Week Party with Radio Disney. Children were invited to sing and dance and celebrate Earth Month. The first 100 kids received a free tree seedling! Additionally, a drawing occurred to win an IKEA NUTID stainless steel –energy star - fridge/freezer or a NUTID – energy star - dishwasher. Both prizes valued at $2,098.
IKEA Stoughton, MA. Earth Month at Stoughton included a 10% off discount in the ‘As-Is’ department. The ‘As-Is’ department extends the life of IKEA merchandise by reusing parts and items that were slightly damaged or that customers have returned.
IKEA Frisco, TX. IKEA Frisco partnered with the City of Frisco in the annual ‘Clean It and Green It’ and ‘Chunk your Junk’ Earth Day events. For the ‘Clean It and Green It’ event, Frisco residents gathered to beautify the city by picking up roadside trash and properly disposing of waste and hazardous products. During the ‘Chunk your Junk’ event, citizens were able to bring items for safe disposal, recycling or donation. These items included cell phones, computers, printers, fax machines, furniture, household chemicals, and more. Residents were also able to bring in their old showerhead and receive a free high-efficiency showerhead in return through an exchange program hosted by Frisco’s Water Efficiency staff.
IKEA Brooklyn, NY. At IKEA Brooklyn, urban divers took the plunge at the IKEA Brooklyn Erie Basin Park for a family fun filled ‘agua‘ day. Activities included catch and release fishing, live underwater video exploration, a mobile museum of nautical effects and the launch of the ceremonial Giant Floating Earth Ball.
IKEA College Park, MD. At IKEA College Park, it’s all about the IKEA gift basket giveaway. This included a $75 IKEA Gift Card and $75 worth of IKEA green products for kitchens including SPARSM low energy light bulbs, IKEA 365+ food savers, a FRAKTA blue bag, some LODDER all purpose cloths, LADDA battery charger, batteries and plants.
IKEA Tempe, AZ. Among several activities, IKEA Tempe sponsored the Tempe city ‘Bike to Work and School’ Day. Bicycle riders who stopped by the store’s front entrance from 6:30 am to 8:00 am received a free breakfast snack from IKEA and a Tempe city T-shirt. There was also an in-store plant, blue bag and plant pot give-away for depositing plastic bags for the first 100 people.
IKEA Carson, CA. IKEA Carson decided that reaching out into the community was the way to go. A local Carson charter school was invited to meet with IKEA co-workers and talk about plastics. Additionally, customers became engaged when an Environmental Services Center spoke about energy efficiency and tips on recycling in the community.
IKEA Round Rock, TX. Among several sustainable programs, IKEA Round Rock had their third annual carpool megathon. When you drove to work with a friend, one person was automatically entered to win a $25 IKEA Gift Card and eat lunch for FREE at IKEA.
Drawing from its company Swedish heritage and deep respect for nature, the IKEA business model is designed to minimize negative sustainable practices. IKEA supports integrating flat packing practices for reducing our carbon footprint, recycling approximately 75 percent of waste (paper, wood, plastic) and incorporating environmental measures into the construction of IKEA buildings in terms of energy-efficient HVAC and lighting systems, recycled construction materials, low volatile organic compound emitting paint, skylights in the warehouse and even water conservation restrooms. With over 300 IKEA stores across the world, IKEA works to incorporate sustainable business practices into its everyday business, while continually supporting initiatives that benefit causes such as children and the environment.
Mona A. Liss, IKEA Corporate PR
mona.liss(at)ikea(dot)com, 610.834.0180/ ext.5852
IKEA places great value on life at home. Since its 1943 founding in Sweden, IKEA has offered home furnishings and accessories of good design and functional living solutions at prices so low that the majority of the people can afford them. Currently there are more than 300 IKEA stores in 37 countries, including 49 in North America (11 in Canada; 37 in the US; 1 in the Dominican Republic). IKEA has six distribution centers in North America, with a manufacturing facility in Danville, VA. IKEA has been named to BusinessWeek’s lists of the “20 Best Companies for Leadership” (February 2010) and “The Best Global Brands” (August 2006) as well as Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers,” for four consecutive years. IKEA was listed on Fast Company’s Fast 50, for its environmentally responsible products (March 2007), as well as on Training magazine’s annual list of top companies that excel at human capital development, for five consecutive years. Since 2006, IKEA has been recognized by Ethisphere magazine as one of the World’s Most Ethical companies. Time magazine cited IKEA as one of the top eight “Companies with a Eco- Conscience” (May 2009). IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site and learn more about IKEA sustainability, please go to http://www.IKEA-usa.com.