Clearleap Unveils MyPlaylistTV Application for Short Form Content on VOD

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Web Based TV Technology Platform Partners with itaas to Develop EBIF Application that Provides Continuous Viewing and Expanded Navigation Features

"This is a solution that helps operators take a step in that direction for VOD without major investment or any changes to infrastructure."

Clearleap, the web based TV technology platform today unveiled an EBIF application designed to give cable, IPTV and satellite TV subscribers a continuous, lean back viewing experience for short form programming on VOD. The application, dubbed MyPlaylistTV, provides TV viewers with the ability to generate pre-populated play lists from their VOD libraries and have the video segments stream in a linear fashion, with numerous options to navigate forward, backward and between different play lists without the usual stops and starts of today’s VOD systems.

The web-like user interface, which was developed in partnership with itaas, sorts content by category or genre and leverages Clearleap’s cloud based video management platform and footage from its Content Marketplace, a collection of scouted, vetted, and licensed programming from national, special interest and best-of-web programmers.

Designed to target a large footprint, this application was developed to run on both legacy and next-gen EBIF enabled set top boxes.

“Working with Clearleap demonstrates another facet of our diverse development capabilities,” says Jim Elayan, VP of Marketing and Business Development at itaas. “Our ability to work with platform providers to enhance the consumer experience fits well with our on-going efforts to encourage the deployment of interactivity across the cable ecosystem.”

“Most cable operators recognize the need to improve navigation on VOD but are held back because it is a daunting proposition that requires excessive investment and prohibitive adjustments to equipment. This is a solution that helps operators take a step in that direction for VOD without major investment or any changes to infrastructure”, said Clearleap co-founder and CEO, Braxton Jarratt.

The two companies will demonstrate the features and functionality of MyPlayListTV in booth #439 at the 2010 Cable Show.

About Clearleap

Clearleap is a revolutionary TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for the world’s most popular medium, the television. Clearleap’s network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, Georgia with offices in New York City, and data centers in New York, Los Angeles and Atlanta. For more information visit

About itaas, Inc.

itaas plays a unique, multi-faceted role in developing and delivering interactive television. The company reaches across the entire iTV ecosystem to ensure that customers are able to develop and deploy applications, including ETV, tru2way, and IP solutions across multimedia devices. itaas provides software development, integration and testing services to the content and application provider across the broadband network and all the way to the set-top box or consumer device.

For over 10 years, itaas has worked with all iTV constituents; service providers, technology suppliers, application developers and programmers to create and bring iTV solutions to market. This includes ETV platform licensing, SARA guide enhancements and support, and next generation/IP technologies. With advanced digital development expertise, tools, lab facilities and deployment support across a broad range of cable TV and IPTV platforms, itaas has developed many of today's most recognized white label interactive applications. The company is headquartered in the U.S. with international facilities and more than 100 customers worldwide.


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Jim Elayan
itaas, Inc.
770-368-4024 ext. 28
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Jason Damata
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