Mobile Devices Surpass Desktop Web Browsing in Five to Ten Years and other Predictions about Mobile Marketing Today and Tomorrow

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Mongoose Metrics CEO Bradley Reynolds answers the hard questions and provides insights about the state of today’s mobile marketing for business and consumers. Part one of a three-part, white paper series now available for free download at

“If you don’t start understanding mobile marketing now – ahead of the curve – you might lose out on the biggest opportunity since the invention of online marketing," says Mongoose Metrics chief executive Bradley E. Reynolds.

Mongoose Metrics, an enterprise-level call tracking solutions provider, today released the white paper, “Mobile Marketing for Business – Part I – An Overview” available for free download at A valid e-mail address is the only requirement to access the document.

“If you don’t start understanding mobile marketing now – ahead of the curve – you might lose out on the biggest opportunity since the invention of online marketing," says Mongoose Metrics chief executive Bradley E. Reynolds. In the paper, “Mobile Marketing for Business – Part I, An Overview,” Reynolds provides the hard data, detailed-examples and a few prognostications behind this assertion.

In the 10-page paper, “Mobile Marketing for Business – Part I, An Overview” you’ll learn:

The Numbers: A treasure-trove of vetted statistics and resources citing current mobile research. For example, according to the International Telecommunications Union (ITU), cell phone use is far higher than Internet use. At the end of 2009 there were 4.6 billion cell phone subscriptions worldwide (76 percent of the world’s 6.8 billion people) while only 26 percent of world population uses the Internet. Sources include Pew Internet Project, Gartner, Inc., Forrester Research, the Tower Group, Morgan Stanley, the Mobile Marketing Association and more.

What’s Working Now: Examples of best-practices from brands such as Subway, Sephora, Starbucks and the Cleveland Clinic.

The Current Drawbacks: A robust discussion of today’s limitations in a world driven by the need for instant access to accurate, easy-to-use information all the time.

The Upside: When you understand widespread mobile device usage combined with consumers’ insatiable need and growing comfort with brand interactions, you have powerful data to inspire action. Forrester Research predicted that in 2014 interactive marketing will approach $55 billion and represent 21 percent of all marketing purchases. Additionally, Forrester predicts that mobile marketing – a subset of interactive marketing – will rise at 27 percent (compound annual growth rate) over the period 2009 – 2014, topping out at $1.27 billion by then.

The Future of Mobile: Where will mobile marketing and advertising be in five to 10 years? How will new technologies for improving user interactions change the game? How will marketers use advanced attribution analytics to improve ROI? You’ll find the answers to these questions as well as concrete action steps for commencing a mobile marketing strategy.

Parts two and three of the series will continue with “Mobile Marketing—The Future of Social Interaction Lies in Increasing Your Happiness – Part II” and “Mobile Attribution Analytics – Call Tracking for Mobile – Part III.”

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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