Acrilex Presents the Urban Decay Case Study Vodcast

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A detailed look into one company’s quest for the perfect acrylic background

Acrilex, Inc., a leading producer and distributor of high-end custom-colored acrylics, announces the Urban Decay case study vodcast now featured on Acrilex’s YouTube channel. This vodcast features Urban Decay’s search for the perfect backdrop for their cosmeceutical display in Sephora stores. The partnership between Acrilex and Urban Decay can only be described as “a marriage of environmental awareness and beauty.”

Acrilex is a leading producer of acrylic products and capabilities headquartered in Jersey City, New Jersey. In order to meet Urban Decay’s display needs, Acrilex provided an acrylic sheet embedded with natural mica with a very natural-looking texture. The material had the stylish, edgy look that Urban Decay was seeking. With an eco-friendly production process that takes advantage of recycling at every step, it also responds to Urban Decay’s environmentally responsible philosophy.

“Urban Decay sought out Acrilex to find a more organic and natural look to tie in with their efforts for cruelty-free, recyclable and environmentally-friendly products,” said Dan Rustin, director of new product development at Acrilex. Collaboration was brought to new frontiers as the partnership between Acrilex and Urban Decay epitomized customization and customer branding awareness.

“We as the manufacturers were able to work directly with Urban Decay’s designers,” Rustin said. “Their designers were really the product developers for Acrilex. All we did was facilitate what they envisioned. It was about being flexible and completely available to Urban Decay, to allow them to produce the acrylic sheet they wanted to have produced, to represent their company, their brand and embrace all of their beliefs. We were just the vehicle by which it happened.”

To learn more about Urban Decay and Acrilex’s Sephora store display project, listen and view the Urban Decay vodcast on Acrilex’s YouTube channel.

About Acrilex, Inc.
Acrilex is a leading producer and distributor of custom-colored acrylics, custom-configured acrylic fixtures and other products that make people say WOW! In business to provide solutions to clients, Acrilex can design it, create it and get it to you faster than anyone else in the industry. Headquartered in Jersey City, NJ, Acrilex offers a complete line of acrylic products and capabilities. To learn more about Acrilex, call Dan Rustin, a.k.a. Dr. Dan, at 1-800-222-4680, or via email at drustin(at)acrilex(dot)com.

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Kristin Nugent
McNeil, Gray & Rice
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