Grid Dynamics Helps Retailers Adapt Quickly to New Sales Channels: Rapid Evolution of Existing IT Systems Puts e-Retailers on Track for Higher Revenues

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Grid Dynamics has released Scale4Commerce, an architectural approach to improve retailers’ existing IT systems. The new solution helps e-retailers quickly adapt current IT operations to keep pace with constant changes in consumer buying behavior and rapid technology innovations that create new sales channel opportunities such as mobile and social media.

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Retailers must have cross-channel, multi-touch point selling approaches that push relevant products, no matter if the shopping experience is enabled by a Website, mobile device, or a social media application

Grid Dynamics has released Scale4Commerce, an architectural approach to improve retailers’ existing IT systems. The new solution helps e-retailers quickly adapt current IT operations to keep pace with constant changes in consumer buying behavior and rapid technology innovations that create new sales channel opportunities such as mobile and social media.

e-retailers must quickly modify their IT operations to accommodate these new opportunities. Scale4Commerce provides them with a competitive advantage by deploying a set of scalable business services that intelligently coordinate interactions with existing back-end systems behind the scenes and in real time.

“Retailers must have cross-channel, multi-touch point selling approaches that push relevant products, no matter if the shopping experience is enabled by a Website, mobile device, or a social media application,” noted Victoria Livschitz, CEO, Grid Dynamics. “Our solution employs a gradual approach, allowing companies to adapt operations in a modular, iterative fashion, unlike the “big bang” of SOA projects, which can be disruptive to business operations.”

Scale4Commerce provides:

  •     Simplified back-end architecture with each deployment into a new sales channel
  •     Decreased time-to-market on new applications and services
  •     Capability to take advantage of distributed and/or outsourced development of front-end user applications
  •     No investment requirement for new software licenses or hardware appliances

Engineering around the existing technology stack, Scale4Commerce extracts maximum utility out of current systems already in place. Implementation takes place in conjunction with a front-end user application or service, such as an iPhone app or integration with a social media portal or third-party reseller channel. The scope of initial deployment is limited to business services that are relevant to the particular app at hand. This provides enhanced back-end agility and unprecedented time-to-market in deployment of new front-end user experiences.

About Grid Dynamics
Grid Dynamics helps companies achieve better performance, higher availability, faster time-to-market and lower operational costs by scaling mission-critical systems. Using the latest advancements in grid and cloud computing technologies, the company helps customers turn monolithic applications into scalable services; and static, underutilized server clusters into virtualized compute clouds. http://www.griddynamics.com

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