Social Games and Mobile Entertainment Company DeNA Co., Ltd. Reports Record Annual Results

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Achieves dramatic revenue increase from expansions into social games

DeNA had an exceptional fourth quarter, with an 81% year over year revenue growth

DeNA Global today announced financial results for the quarter and the fiscal year which ended Mar 31, 2010, for its parent company, DeNA Co., Ltd.

“DeNA had an exceptional fourth quarter, with an 81% year over year revenue growth,” said Tomoko Namba, CEO of DeNA. “Our expansion into social networking games during the third quarter reaped significant gains which made these record breaking fourth quarter and annual results possible. DeNA will continue to focus our resources into social networking games to strengthen our leading position in Japan as the premiere mobile gaming and SNS site, with a clear view to expand globally. As we enter the fiscal year of 2010, we remain bullish on the growth of social gaming in Japan.”

For the fiscal fourth quarter, DeNA reported revenues of $205 million, an increase of 81% compared to fourth quarter of 2008. Operating income increased by 136% to $105 million from the fourth quarter of 2008. For fiscal 2009, DeNA reported revenues of $517 million, an increase of 28% compared to fiscal 2008. Operating income increased by 34% to $228 million from fiscal 2008 both fourth quarter and annual revenues as well as operating profits are record highs for DeNA. These dramatic increases in revenues and earnings can be attributed to significant contributions made by social games.

During the past fiscal year, DeNA placed greater emphasis on in-house created social games. The popularity of new social game titles like Pirate Treasure, Hoshi-tsuku and Kaito Royale led to significant increases in page views and game sales. DeNA also expanded the availability of these highly profitable games to mobile social networks outside of Moba-ge-town starting with Mixi Mobile, which also contributed to the revenues increase.

Other contributing factors to 2009’s fiscal success are increases in 3D avatar sales within the Moba-ge-town social network and the opening of Moba-ge-town’s platform to third parties (Moba-ge Open Platform). Since opening the platform on January 27, 2010, DeNA has acquired 59 partners and 148 game titles.

This week, DeNA has also announced a strategic partnership with Yahoo! Japan with plans to launch a PC-based social gaming platform.

In the upcoming financial year, DeNA plans to leverage our partnership with Yahoo! Japan to propel our business model beyond the mobile-gaming platform to PC-based social games. DeNA will leverage Yahoo! Japan’s dominant position as the number one PC portal site in Japan and incorporate DeNA’s unique knowledge in the development and operation of social gaming sites to significantly expand the PC-based social gaming user-base.

Other forecasts for this fiscal year include becoming the number one social gaming platform in Japan, launching a social gaming platform in English-speaking countries, and developing social games for Facebook and other platforms.

As an additional note, DeNA has decided to discontinue releasing annual forecasts starting this current fiscal year, to be replaced with quarterly forecasts. For the fiscal first quarter of 2010, DeNA is projecting quarterly revenues of $247 million, a projected increase of 161% from first quarter 2009.

*Exchange rate based on JPY93.04, published from Bank of Tokyo-Mitsubishi UFJ on March 31st

About DeNA:
DeNA is an operator of leading mobile gaming - SNS site in Japan well known locally as Moba-ge-town, with over 18 million subscribers. DeNA is also an operator of e-commerce sites Mobaoku (mobile auction site), Mobakore (mobile fashion shopping site), Paygent (settlement), bidders (comprehensive B2C/C2C commerce site), and NETSEA Buyers Club (B2B marketplaces).

About DeNA Global:
DeNA Global was founded in January, 2008 in San Mateo, California to pursue business opportunities around the world. DeNA Global, Inc. is the U.S. subsidiary of DeNA Co., Ltd., Japan’s most successful mobile internet company which owns and operates Mo-ba-ge (Mobile Game) Town, the world’s largest, fastest growing, mobile portal site.

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VIJAY CHATTHA
DeNA
415.677.9125 ext. 204
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