Simply Organic off to a Blazing Start in 2010

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Fueled by a growing demand for more natural and organic personal care products, Simply Organic is on track to have a record-breaking year. With new salon and spa customers signing up to offer Simply Organic to their customers with an urgency never felt before, Simply Organic is defying expectations and helping to redefine the professional salon and spa community. A recent feature on CNN has given the family-owned company tremendous momentum and the future is looking brighter than ever.

"Yeah, an overnight success - ten years in the making," remarks Gene Martignetti when asked about the attention Simply Organic has been enjoying lately. The company he founded over ten years ago after watching his youngest son battle Leukemia was recently the focus of a CNN special, giving this once small-business the momentum to easily make 2010 its best year on record. The heart-warming story behind the brand and the international scale of the trend toward more natural and organic personal care products have both contributed significantly to the success.

Simply Organic has capitalized on the movement toward healthier beauty products by focusing distribution in the professional salon and spa network. The young, energetic staffers at Simply Organic believe and promote that it is essential to make informed decisions about what goes on your skin and in your hair, without sacrificing performance, style or the environment. This meant starting with salons and spas and using their credibility and recommendation. Hollywood celebrities have long been a driving force behind the trend of eco-conscience beauty products. Simply Organic has earned a devout following of celebrity-stylists looking to rid their arsenal of beauty products of harsh chemicals.

The company has grown steadily by leveraging technology and maintaining a personal relationship with each and every customer that comes on board. “At Simply Organic, we make sure our customers don't feel like a number,” says Gino Martignetti, President of Simply Organic. “We do our best to give a face to the company and that seems to really give us an advantage out there. Social networking and advances in technology has really leveled the playing field for us. We are really excited about this year."

The Simply Organic collection includes a variety of shampoos and conditioners, intensive treatments, styling products, and accessories. Today, Simply Organic products and services can be found worldwide in upscale salons and spas. For more information, visit, or call 1.866.512.4247.


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