The Kyle David Group Undergoes Substantial Expansion in Social Media

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The Kyle David Group, a Lehigh Valley, PA-based technology consultancy, has begun plans to nearly triple the size of their home office and substantially expand social media services.

The social media space is exploding with possibilities for brand development and growth for both small and large businesses.

In the third major expansion in less than nine years, The Kyle David Group's home office in Allentown, PA, will be relocating to accommodate its burgeoning social media practice.

In cooperation with a wholly owned subsidiary, AirCheese.com, The Kyle David Group has expanded its client offerings to more than just social media monitoring. "Our Clients have really pushed us to launch a social media marketing service for some time. We took some time before launching this practice because we wanted to make sure we got it right," says CEO Kyle David.

The Kyle David Group's social media practice offers a complete end to end service including social media monitoring through AirCheese.com, promotion to build Facebook fans and Twitter followers, and real interactivity to increase brand identity and awareness. "This is already something that we have done extensive work within our Government & Political Practice, but we've now made the transition to the broader market."

Social media services are primarily targeted toward small and mid-sized businesses to help them grow their presence online and use it effectively. Connecting though social media is an efficient and cost-effective way to generate awareness for a brand, person, or company. More awareness generates more business. With social media's real time capabilities, it allows for more interactivity and greater fidelity for both the marketer and the audience.

The Kyle David Group's new facility will be located at 5050 Tilghman Street, Suite 435, Allentown, PA 18104.

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Carlton Thomas
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