Legrand® Selects BlueVolt® for Sales Training Portal

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BlueVolt launches another online university on their Learning + Marketing Platform, this time for Legrand. Called "ElecTech" this training portal delivers powerful product training for their Cablofill®, Wiremold®, and Pass & Seymour® brands and already has over 700 enrollments.

BlueVolt is the standard for the electrical industry. The channel partners that we have, for the most part, use BlueVolt to power their own universities.” -- Bill Desrosiers, Sales Training Manager, Legrand

Leading electrical network and infrastructure manufacturer Legrand® selected BlueVolt® to provide a new on-demand training portal for their Electrical Wiring Systems Division which includes the Cablofill®, Wiremold®, and Pass & Seymour® brands. BlueVolt’s Learning + Marketing Platform provides up-to-date marketing information and training on thousands of products to Legrand’s North American employees as well as its distributors, contractors and customers.

The BlueVolt Learning Management System (LMS) is a web-hosted solution that doesn’t require new software or hardware. It is accessible from any internet-connected computer so courses are available from the office, at home or even on the jobsite. Implementation for Legrand was fast. It took less than a month to launch their training site, “ElecTech powered by BlueVolt”.

“Sales training is absolutely critical to the success of our brands. We wanted to make our training more accessible” said Bill Desrosiers, Sales Training Manager for the Electrical Wiring Systems Division of Legrand, “The better our sales people and distributors know our products, the more they can sell. Distributors have discretion to choose our brands over our competitors. By training them on our products’ features and benefits, we gain an edge.”

The Legrand team has already embraced ElecTech. In just two months they have enrolled in over 700 courses. Desrosiers is very encouraged, “This is the way for us to move our products to the front of the line.”

“Legrand needed to educate their entire sales channel on its products, and BlueVolt was the right fit,” said Sharon Dunigan, BlueVolt National Account Manager “They found much of their target audience was already using BlueVolt.”

BlueVolt hosts online universities for manufacturers, distributors, and associations. Its university customers can selectively make their online courses available to other BlueVolt customers’ universities. Many of Legrand’s distributors were already members of associations such as Affiliated Distributors and IMARK, which have universities on the BlueVolt Learning + Marketing Platform. Legrand was able to quickly open its courses to thousands of other BlueVolt users in the electrical industry.

“BlueVolt is the standard for the electrical industry. The channel partners that we have, for the most part, use BlueVolt to power their own universities,” noted Desrosiers in a recent presentation to Legrand salespeople.

Legrand’s ElecTech University offers $BlueBucks, BlueVolt’s unique incentive program. Users who successfully complete courses, demonstrating they know the features and benefits of the product, earn $BlueBucks. They may redeem their $BlueBucks for gift certificates to hundreds of retailers, restaurants, and service providers. “We have found that it gives our customers the edge in gaining participation. In fact we have seen up to a 10x increase in course completion on courses with $BlueBucks” said Dunigan.

Desrosiers is also finding that the quality of the online content is attracting attention to their new courses. “Our old system used courses built in Microsoft Word,” he said. “Now we are providing interactive courses with video and links to additional resources. The sales people really like the new, engaging courses.”

To introduce their sales channel to the university, Legrand used a BlueVolt webcast. “These live, hosted webcasts are great for our customers that need to do live training for people all across the country,” said Sarah Bagby, BlueVolt Project Coordinator. “Instead of answering the same questions over and over again, Bill Desrosiers was able to demonstrate the new university to all of his salespeople at one time.” The webcast introduced the value of the new university and then demonstrated how to login and use the new courses.

About BlueVolt (http://www.BlueVolt.com):
Portland, Oregon-based BlueVolt connects and advances participants in selected industries through its leading online Learning + Marketing Platform, its comprehensive, quality learning catalog, and its talented professional services team. Platform participants include manufacturers, associations, distributors, contractors, and skilled professionals in the electrical, plumbing, flooring, welding, and HVAC industries. The Platform enables online training and learning experiences including social/collaborative, blended, on-demand and live multi-camera webcast with enterprise-level functionality and performance. BlueVolt’s unique approach to training encourages learning with its proven reward program that is valuable to both content consumers and content sponsors. As of April 2010, BlueVolt delivered over 651,000 courses to over 80,000 registered users.

About Legrand
Legrand is the global specialist in products and systems for electrical installations and information networks where people live and work. Employing over 30,000 people worldwide, Legrand reported net sales exceeding $4 billion in 2008. The company holds over 5,000 active patents, with nearly 170,000 catalog items divided into 95 product families. Legrand has a strong presence in the North American market, with a portfolio that includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is actively expanding its market divisions that include Electrical Wiring Systems, Home Systems, Lighting Controls and Commercial Datacom. Committed to providing a steady flow of innovative new products with high added value, Legrand invests 4-5% of sales in R&D. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Legrand is listed on Euronext Paris and is a component stock of indexes including the SBF120, FTSE4Good and MSCI World (ISIN code FR0010307819). http://www.legrand.us

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Renee Seker
BlueVolt
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