As traditional techniques such as tradeshows and other mass advertising become less effective, it's imperative that marketers learn how automating marketing efforts will help them drive more revenue and improve accountability and predictability.
Austin, Texas (PRWEB) May 13, 2010
QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, "New Adventures in Automated, Event-Triggered Marketing: Automating Local Lead Generation". The whitepaper was written to help marketers learn how automating elements of marketing campaigns not only saves them time and money, but can allow them to focus their efforts towards more hands-on tasks such as research, strategy and face-to-face communication with prospects. The full whitepaper is available for download at http://quantumdigital.com/whitepapers.
Utilizing automated, event-triggered marketing programs which integrate offline and online elements can maximize return on investment, optimize marketing efficiency and attract more qualified leads. Such programs are also more successful in tracking responses in order to determine campaign ROI. Digital variable printing technologies that are integrated with a business's database can automate the prospecting process, pre-qualify leads and nurture existing customers. Marketers will benefit from this whitepaper's detailed insights into keeping up with today's complex marketing environment, including how to automate:
- Local prospecting campaigns that streamline the process of pre-qualifying leads
- Delivering cross-sell and up-sell offers to customers based on previous purchases or behaviors
- Follow-up campaigns that include relevant content personalized for the recipient
- Customer rewards, loyalty and retention programs
"As marketing operations are becoming increasingly complex, marketers will need to find ways to automate key processes through technology," said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital. "As traditional techniques such as tradeshows and other mass advertising become less effective, it's imperative that marketers learn how automating marketing efforts will help them drive more revenue and improve accountability and predictability."
QuantumDigital, Inc. is a technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the first all digital Xerox iGen3™ printer to achieve G7® Master qualification and one of the largest Xerox customers in the United States, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.
Guaranteeing next business day turnaround on all orders, QuantumDigital's all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital's technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.
With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process. Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.
Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at http://www.quantumdigital.com.