Adelaide, South Australia and San Francisco, CA (PRWEB) May 1, 2010
WHOIS - http://www.whois.com.au/index.html, today announced that its Web site has been certified to display the http://www.truste.com/privacy_seals_and_services/enterprise_privacy/web_privacy_seal.html TRUSTe Privacy Seal, which demonstrates its commitment to consumer trust and privacy online. TRUSTe, the leading online privacy seal and trust assurance service, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe’s consumer http://www.truste.com/privacy_seals_and_services/consumer_privacy/about_online_privacy_watchdog.html dispute resolution process.
“With more people online now than ever before, the number of cybercriminals trying to exploit consumer information has also grown to record numbers, making third party trustmarks an essential tool for both consumers and businesses,” said Fran Maier, President and Executive Chair of TRUSTe. “By becoming a TRUSTe sealholder, WHOIS gives its customers a clear signal that it is trustworthy, safe, and respects the privacy wishes of the people who visit its Web site.”
The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the http://www.ftc.gov/reports/privacy3/fairinfo.shtm Federal Trade Commission’s Fair Information Practices. Specifically, TRUSTe sealholders agree to:
Disclose their information gathering and dissemination practices;
Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
Provide users with access to their personal information to correct any inaccuracies; and
Ensure that reasonable security mechanisms are being used to protect the data that is collected.
“We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices,” said Mike Russell, CEO of Whois.com.au.
“TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer trust.”
Ongoing monitoring and the http://www.truste.com/privacy_seals_and_services/consumer_privacy/about_watchdog_program.html Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and http://www.truste.com/privacy_seals_and_services/consumer_privacy/privacy-programs-requirements.html Certification Program. Through automated monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service. Every year TRUSTe resolves over 5,000 privacy complaints filed by sealholders’ customers.
WHOIS Pty Ltd. is a privately owned Australian company committed to making domain names and hosting easy. WHOIS has a commitment to privacy and security that is demonstrated with it’s use of GeoTrust® EVSSL Certificates, McAfee Secure®, and it’s participation of the TRUSTe® privacy seal program. WHOIS is located in the heart of the film and video precinct at the new South Australian Digital Media Initiative, The Tomorrow Studio. For additional information on Whois Pty Ltd. please visit http://www.whois.com.au/index.html .
Thousands of companies rely on TRUSTe's leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal they can "Click with Confidence" because the certified website is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty websites including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp. TRUSTe also certifies many of the top advertising and technology service providers for websites. For additional information on TRUSTe and its services, please visit http://www.truste.com.