Popgun Design Tackles the Legendary Madden NFL Cover Art for 2011

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Popgun Design announces the recent release of this year’s Madden NFL 11 cover art with the unveiling in Times Square on April 22nd. Drew Brees, Super Bowl XLIV MVP, holds the coveted position on this year’s Madden NFL pack, scheduled to hit retail shelves on August 10, 2010.

Popgun Design announces the recent release of this year’s Madden NFL 11 cover art with the unveiling in Times Square on April 22nd. Drew Brees, Super Bowl XLIV MVP, holds the coveted position on this year’s Madden NFL pack, scheduled to hit retail shelves on August 10, 2010.

The Madden NFL franchise is the premier title in the EA SPORTS catalog and all but defines the genre of sports gaming. Fans eagerly anticipate its yearly release, and the reveal of the cover athlete holds a mythic place in popular culture. Popgun developed the linelook for the entire range of EA SPORTS’ annual releases, showcasing a unique art style for each franchise and a dynamic narrative that weaves a story between an elite hero athlete and a supporting cast of secondary imagery. In the case of the Madden NFL 11 art, cheering Saints fans against the backdrop of the Superdome instill the story of spirit and triumph that this city has come to represent.

After strategizing closely with the EA SPORTS creative team for over eight months, Popgun created not just a pack front, but a comprehensive system of visual assets—franchise toolkits—that combine textures, custom typography, and images that communicate the essence of the brand and sport. With this full arsenal, EA SPORTS will be able to expand the brand across a myriad of marketing and media opportunities while maintaining a strong and consistent visual presence.

“Each year Popgun is faced with the challenge of defining the evolution of the EA SPORTS line look. This year is no different. The 2011 line look delivers break-though title impact and also reinforces EA SPORTS as the leading global sports entertainment brand. It’s not just key art; it is the first point of contact with the brand for many gaming consumers and the face of the franchise.” - commented Mark Otero, Principal and owner of Popgun.

For more information about Popgun Design please visit http://www.popgun.com or https://twitter.com/popgundesign. Get a glimpse behind the scenes and learn more about Madden here http://maddennfl.easports.com/home.action.

About Popgun Design:
Popgun Design is an award-winning full-service design firm who specializes in creating visual marketing assets for the entertainment industry. Popgun holds years of multidisciplinary expertise in advertising, branding, marketing, and corporate design.

About Electronic Arts:
Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet.

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Robert Ennis
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