Social Media Monetisation Process Must Ensure that Users are Still the Main Priority

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Any plans to integrate advertising content into social networks must always ensure that the users remain the number one priority according to Reality Digital, the leading provider of web community software for brands and businesses.

Any plans to integrate advertising content into social networks must always ensure that the users remain the number one priority according to Reality Digital, the leading provider of web community software for brands and businesses.

With some major social networks such as Facebook promoting the effectiveness of social media advertising, and indeed Twitter implementing its own "promoted tweets" platform, Reality Digital has highlighted the importance of bearing in mind the reaction of users to such developments. The implementation of advertising content can easily backfire, partly proven by the demise of the social network Digg, which lost a degree of its users following the execution of its advertising strategy.

Robert Proctor, Head of EMEA for Reality Digital, said: "Whilst advertising is obviously a key driver of revenue for social networks - or indeed any online domain - online communities need to be aware that there is a fine line between the creation of a good medium between advertising content and user led content, and indeed having too much. The users are the most important component of their profitability as social networks, and they must ensure that they remain as such when it comes to their marketing plans."

Reality Digital Opus is a leading video social network platform that enables brands to make the most of online communities in their marketing campaign strategies. Whilst providing a platform for the building and seeding of a social network dedicated to a brand, the software also holds a number of features to enable brand safety and monetisation within the network.

Brands can implement their desired degree of advertising or editorial content across the social networking platform, providing flexibility for their goals and KPIs whilst ensuring that functionality and usability are not compromised.

For more information, please visit realitydigital.com.

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Pete Goold
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