FCP Import Breaks New Ground in Automotive E-Commerce Technology

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FCP Import, a car part shopping site created by parent company FCP Groton, marks the launch of an advanced and powerful platform for automotive e-commerce focusing on the import car parts market. FCP Import will have complete coverage for popular makes such as Acura, Honda, Hyundai, Mazda, Nissan, Toyota and more. FCP Import features a wealth of features that separate it from current-generation car part e-commerce sites, and it's all being done in-house at a time when companies are normally downsizing due to the economy.

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Our unique platform allows us to add products faster and develop more quickly than anybody else

FCP Import is treading new ground with its recent launch in the world of online automotive e-commerce. FCP Import, created as an offshoot of the FCP Groton brand, explores an untapped market for the company as well as a new way for customers to order parts for their cars. Everything about the website is simple, direct, and fast.

Impressive Integration

First and foremost, FCP Import has been built from the ground up around AAIA ACES (Automotive Aftermarket Industry Association, Aftermarket Catalog Enhanced Standard). This means that end-users get easy access to information and ensure that orders are correct the first time around. Another advantage of this integration is the rapid pace that products can be added to the site - upwards of 500 per day even for a newly trained person.

Developed with new tech like Ruby on Rails and jQuery, FCP Import is treading on untested waters that give it the potential to add features never before seen in an automotive e-commerce platform.

In addition to ACES integration, FCP Import has been designed with SEO in mind from day one. Everything is optimized for the best representation on popular search engines such as Google. URLs are generated automatically and every single SKU has a unique address that can be interpreted by search engines. The site also automatically filters search results based on year, make, model, category, and brand, giving users a focused look at what they need for their vehicle. Lastly, there are redundant systems in place using Javascript to ensure that both customers and search engines get 100% access to the content of FCP Import.

It's All About the Users

FCP Import sports some impressive elements that utilize research in how customers use an e-commerce website. The graphical interface is clean and simple, with important functions placed where they are most likely to be seen. FCP Import has even taken into account where users are most likely to look on a website and where their cursors are most likely to go, resulting in a highly-efficient design that's completely intuitive to use.

Knowing what drives traffic and how to analyze it is another key design feature in FCP Import. Close attention has been paid to ensure that it is fully functional with Google Analytics and other metric tools to better research what kind of an impact the website is making.

Speed is another strength of FCP Import's platform. Front-end delivery is fully optimized for server-side asset compression. What this means is that every action performed on the site is done as efficiently as possible, saving bandwith and decreasing load times for users.

"Speed is a very important factor for FCP Import. If we want to add a whole new product line to our current stock, we can do it in less time thanks to the hard work we put into the back-end of the site. Our unique platform allows us to add products faster and develop more quickly than anybody else," said Scott Drozd, COO of FCP Groton.

In-house Development

One guiding tenent of FCP Import is to keep everything in-house. Web development, most photography, product development, and more are all performed by FCP Groton employees. This results in a consistent approach to all aspects of the site and a very agile platform that can be altered and updated on the fly with little delay. In conjunction with this is a special Feedback tool FCP Import uses that gives end-users the ability to comment, praise, or point out problems with the website. In this way, FCP Import is extremely proactive about listening to the community and creating a product that fits its customers' needs.

FCP Import marks a new way of thinking and approaching automotive e-commerce and will be a benchmark for others to follow. For more information, please email to info (at) fcpimport (dot) com.


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Scott Drozd

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