With open rates in the 15 to 30% range Email Marketers Must Make Every Address Count - Keith Messer
Salisbury, MD (PRWEB) May 4, 2010
Data Services, Inc., a leading provider of international data quality and enhancement services, is now offering three new service options for companies using email marketing as an acquisition or retention tool.
“With open rates in the 15 to 30% range and hard bounces running up to 10% or more, effective email address hygiene delivers an increasing ROI to the marketer each year”, says company Vice President Keith Messer. “Email marketers must make every address count. Unfortunately, with both the number of addresses increasing and the complexity of email marketing rising, the tools we use to ensure addresses are correct must continue to evolve.”
The Salisbury, MD corporation helps catalogers, ecommerce marketers and other companies clean up their email lists by eliminating duplicates, bad formats, syntax, and other abnormalities found in most corporate mailing and contact lists. Advanced email hygiene services including cellular domain identification, country of origin coding and reporting, international domain identification, and Real-Time user identification to validate user existence.
When asked about the potential consequences of sending a list which may contain invalid and/or duplicate email data, Messer was quick to point out several negatives.
“Nobody likes to open their email and find multiple offers from the same company. It suggests a less-than-professional approach to target marketing and frankly, it can diminish your brand in the eyes of the very person with whom you are trying to communicate. Moreover, sending out a list with a high rate of hard bounces can affect your sender reputation with ISPs, greatly slow down the speed at which you are able to deliver, and even get you blocked from delivering mail to large segments of your file.”
Data Services offers three service categories: Basic, Advanced, and Premium. “The level of service we provide can be molded to meet the exact specifications of each client’s email marketing database,” Messer notes. “We always work with our client to make sure the level of email address hygiene is appropriate to their marketing and communication needs.”
Data Services’ updated Email Hygiene capabilities are part of a suite of services for email & multichannel marketers offered by the company including Email Append, for instances when a client has a current postal address but needs to communicate with the individual via email, and Reverse Email Append, for cases when a database contains an email, but lacks a name or postal address.
The company also specializes in list hygiene and merge/purge services for postal data in the U.S., Canada and Internationally. “In the same way our email address hygiene helps our ecommerce marketers, our postal address hygiene services can dramatically reduce the cost of postage and actually speed up mail delivery.”
About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, and Virginia. Data Services, Inc. specializes in US, Canadian and International Data Processing, Merge/Purge, Address Hygiene, Email Campaign Management Services and Online list count and ordering tools and will exhibit at Stand B113 at the Data Marketing Show http://www.datamarketingshow.co.uk/ (Part of Marketing Week Live) June 29-30th in London.