Bold Colors Drive Design of Attérg's New Spring Jewelry Collection

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Attérg® Jewelry of Menasha, WI has just released their new "Color Splash" collection, featuring semi-precious stones in vibrant colors. The collection, released for Spring 2010 is designed with a focus on fun everyday wear.

Attérg®, a Wisconson-based designer jewelry brand known worldwide, has just released their new "Color Splash" collection for Spring 2010. The new pieces center around bright, bold colors and are designed with fun and wearability in mind.

The new collection mirrors the emergence of vibrant colors in nature that occurs every Spring. The pieces utilize the bright colors seen in flowers and fresh citrus by incorporating semi-precious stones like Jade, Turquoise, orange Carnelian, green Peridot and purple Amethyst. These stones accent the innovative Sterling Silver settings that have made Attérg® famous.

Attérg® has designed each handcrafted piece to make a statement for the wearer, aiming to convey a sense of carefree confidence and rejuvenation, echoing the renewal of Spring. The designs are the product of their two-woman creative team of Gretta Van Someren and Le Tran, skilled jewelry crafters renowned for their use of Sterling Silver and inventive wire-wrapping techniques and textured metals.

Attérg® was originally founded in 1999 by Gretta and built into a sought after jewelry brand available worldwide. In 2007, she forged a partnership with designer Le Tran to expand the company and to add even more depth to the variety of designs in their collections. This collaborative design process has helped Attérg® to further grow their roster of celebrity fans including Anne Hathaway, Jessica Biel, Rachel Ray, and Eva Longoria-Parker as well as many others. Their jewelry has also been worn on FOX's long-running hit, American Idol.

In addition to designing and handcrafting all of the pieces from Attérg®, Gretta and Le frequently work directly with their clients and love the ability to build one-on-one relationships with their customers. They attribute a large part of their success to their commitment to personal service, making each customer a part of the fun, positive atmosphere present in their studio. Attérg® also gives back in a broader sense by donating 10% of each sale to various charities, and are currently working with World Vision to improve conditions for children and families living in poverty-stricken communities.

The Color Splash collection is currently available directly from Attérg® via their e-commerce store as well as through select retail distributors. Meanwhile, Gretta and Le are finalizing designs for their upcoming Summer 2010 collection and expanding upon their ever-evolving Bridal jewelry line.

About Attérg®:
Attérg® was founded in 1999 (then known as Pizzazz Creations) by Wisconsin-based jewelry designer and published writer, Gretta Van Someren. Gretta's designs have since received international recognition from the trade and fashion media, and in 2007, the company was incorporated after being rebranded the previous year.

Gretta Van Someren, Founder/President
Attérg®, Inc.


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Gretta Van Someren