Online Retailers Look to JanRain for Enhanced Customer Login and Engagement

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Sears, Diesel, RedPlum, Select JanRain to Provide Third Party Authentication Online

JanRain, Inc., ( provider of the leading user management platform for the social Web, today announced four major e-commerce related sites representing a spectrum of online retailers have selected the company’s RPX solution to enable third-party authentication for consumers visiting their Websites. Sears, Diesel, RedPlum, and have all implemented JanRain’s SaaS offering to enable customers to easily login through a third-party identity provider including Google, Yahoo, Facebook ,Twitter, AOL and many others. JanRain’s retail client adoptions are indicative of a trend the company is seeing in the market as login, registration and publishing to the social networks become increasingly important to the growing online retail channel.

“Major retailers are really beginning to see the benefits of user-managed identity and are turning to JanRain to provide an innovative and robust solution that allows them to learn more about their customers to better engage with them,” said Brian Kissel, CEO, JanRain. “The diversity of clients within this industry shows the relevance of a third party login solution across the retail sector. Each of the customers we are highlighting today is leader within a specific part of the retail market.”

Sears works with JanRain’s RPX to provide better convenience and choice to their customers. Diesel, and internet retailers specializing in coupons, ( and RedPlum, now enable third party authentication via RPX to streamline the user experience.

“We selected JanRain to bolster user engagement on the site and saw our sign-up rate double within days of installation," said Pete Mauro, Head of Product Management at "Working with JanRain allows us to provide our users with a full range of options. If we had chosen to support only one or two providers, we would have missed some great opportunities to serve our community."

For more information on JanRain and RPX, please visit:

About JanRain
JanRain helps organizations succeed on the social web with its user management platform. A key component of the platform is RPX, an enterprise-class, software as a service (SaaS) solution to enable a website to expedite the registration and login processes with a user’s third party account, import user profile information and address books, and make it easy for a user to publish website activity back to multiple social networks. Companies enjoy higher registration rates, increased brand awareness and qualified referral traffic. The end-user benefits from a faster login and a more customized online experience. RPX is the only solution to support 16 identity providers and social networks including, Facebook, Google, Twitter, and Yahoo! JanRain customers include industry leaders such as Universal Music Group, Kodak, Fox News, and PayPal. Founded in 2005, JanRain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit and


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