London / New York (PRWEB) May 2, 2010
The Screen Forum and The Digital Screenmedia Association have announced a partnership that will see The Screen Forum launch its thought-leadership events program in the USA in 2010.
The Screen Forum is an extremely popular and well established feature of the European digital signage scene. Its members form an independent working group dedicated to sharing best-practice across the digital signage industry. Its comprehensive events program draws in guests from all aspects of this rapidly evolving medium - sharing experience, knowledge and expertise.
With more than 600 business members, the DSA is the premier advocacy body in North America for the digital signage and self-service industries. Originally launched as the Digital Signage Association, in April 2010 the organization announced a merger with The Self-Service & Kiosk Association - forming an advocacy group that uniquely represents the widest possible mix of customer experience in the digital sector.
Kicking off The Screen Forum USA a debut event on 22nd June 2010 will see The Screen export its much admired ‘Breakfast Briefing’ format from London to the Crosby Hotel in New York’s fashionable Soho district.
Renowned for their quality speakers, quality discussion and quality refreshments, these determinedly ‘sales free’, media friendly and informal events make for a perfect learning and networking environment.
“Our US speakers have always said ‘I wish we had something like this back home’. Well here we are!” comments Lisa Goldstein of The Screen Forum, “We can’t wait to get started and build a strong working group across North America.”
To celebrate the link up – The Screen Forum will be establishing a new North American members group and offering all DSA members a special promotional rate for participation.
Alongside this North American agenda, the agreement will also see The Screen Forum working to promote the DSA’s wider activities to its established European member base.
“We are proud to be associated with the DSA,” comments Richard Cobbold, founder of Digital View Ltd and Chairman of The Screen Forum. “They share many of the same key goals as The Screen Forum and this alliance offers both organizations a fantastic platform to reach new audiences.”
“The Screen Forum’s arrival is good news for the USA industry,” comments Stu Armstrong, President of Enqii Media North America and Chairman of the DSA, “the group delivers a unique blend of education, community and professionalism – all things this industry needs to firmly embrace as it matures into the mainstream.”
Entitled ‘Planes, Trains & Automobiles’, the first event on the 22nd June will look at how digital signage is evolving across the transport sector. Attendees will hear presentations from figures representing all sides of this huge market for digital out-of-home – including; Rich Ament, Senior Vice President, Business Development of the displays division at CBS Outdoor; Erik Bottema, Director of Kinetic’s airport division Aviator North America, Mark French, founder of NBC Everywhere and taxi media specialists CPRS & Lou Giacalone, President and Founder of Coolsign.
Representing The Screen Forum will be Richard Cobbold, MD of Digital View, The Media Player Company.
The first event will be sponsored by founder members of The Screen Forum USA; Magenta Research & Digital View.
‘Magenta sets great store behind education,” comments Bob Michaels, CEO of Magenta Research, ‘We believe The Screen Forum has got the formula right – scrolling through their website and you can’t fail to be impressed by their agenda and the topics they cover. Its been our pleasure to work with them in Europe and I’m looking forward to supporting a successful US launch.”
For more information on tickets for the event or joining The Screen Forum USA see: http://www.thescreen.org
Or contact :
The Screen Forum
+44 (0)7952 407 974
Digital Screenmedia Association
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