The Screen Forum Establishes Green Principles for Digital Signage Industry

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With green issues driving an agenda of change across all industries, The Screen Forum has released a set of sustainability guidelines to assist companies working in the digital signage sector.

The Screen’s ‘GreenScreen’ initiative lays out ’12 Steps’ that seek best practice for digital signage operators in providing the greatest digital media effectiveness for the least environmental impact.

Its not just about technology choice and power consumption - the ‘12 Steps’ seek to cover everything from equipment to installation, content and final media delivery.

“We wanted to create something simple that the whole industry could get behind,” says Lisa Goldstein of The Screen Forum, “I see digital signage companies everywhere working hard to deliver sustainability improvements and the 12 Steps now offers a way to communicate this.’

The GreenScreen initiative is being launched at a special party being hosted by The Screen Forum at the annual European trade show for the digital signage industry, ScreenMediaExpo 2010 (Earls Court, 5th/6th May). The US launch will take place on June 22nd at an event to be held in conjunction with the Digital Screenmedia Association in New York.

At the events each of the ‘12 Steps’ will be introduced and explained by a different relevant organization. Already involved are a host of key companies from across the global screen media industry; including – NEC, Harris, Magenta Research, BroadSign & DigiCom & Digital View.

“With digital screens popping up everywhere, it is a matter of time before serious questions start to be asked by government and consumers regarding the environmental credentials of digital out-of-home,” comments Richard Cobbold, founder of Digital View and Chairman of The Screen. “The GreenScreen initiative is all about being ready for that moment. Working around a published framework makes it easier for operators to defend their installations, and allows users to make informed decisions when selecting different mediums.”

Thee Screen Forum will also be hosting a ‘GreenScreen’ website, where companies can add relevant products, services or case studies into any of the ’12 Step’ categories. Organizations, products and services that can demonstrate a real adherence to any of the 12 Steps, will also be entitled to carry a ‘GreenScreen’ identifier logo.

The Screen Forum is a well established feature of the European digital signage scene. Its members form an independent working group dedicated to sharing best-practice across the industry. Its different events and activities draw in guests from all aspects of this rapidly evolving medium - sharing experience, knowledge and expertise.

The GreenScreen – 12 Steps:
Guidelines to sustainability in the implementation and operation of digital signage networks.

networks are carefully targeted at the desired audience with the minimum over-spill into surrounding areas.

installation is carried out at the minimum environmental cost, and sympathetically with existing landmarks.

networks replace alternative mediums that did (or would) consume significant resources for less overall impact.

the digital displays used are only as large and bright as needed and use the lowest power ‘appropriate technology’.

power usage is optimised, by powering down during periods of limited use or adjusting brightness to specific times.

computing power has been kept to a minimum, computers generate less heat, need less cooling and last longer.

the longest lifetime components have been selected, ensuring that systems do not need to be replaced regularly.

the amount of technology has been minimised, less equipment consuming less & delivering greater long term reliability.

systems are regularly maintained ensuring continued operating efficiency, and as possible parts are recycled.

suppliers have provided statements on their environmental credentials & the sustainability of their products.

all media content is generated and distributed with the minimum environmental impact.

the medium is used regularly and effectively to promote public awareness of green issues.

To get involved or for more information on the initiative, launch events or joining The Screen Forum see:

Or contact :
Lisa Goldstein
The Screen Forum
+44 (0)7952 407 974


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Lisa Goldstein
The Screen Forum
+44 (0)7952 407 974
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