Arena Elite Team Member Milorad Cavic and Gold Medalist Michael Phelps to Sign Famous Bejing Olympic’s ‘Touch’ Photo for Charity

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Former Arena Elite Team Member Franziska Van Almsick to Be Inducted To International Swimming Hall of Fame

Arena, one of the leading waterwear companies in the world, today announced former elite team member Franziska Van Almsick will be inducted at the 46TH annual International Swimming Hall Of Fame (ISHOF). In addition, Arena current elite team member Milorad Cavic, along with Michael Phelps will sign the famous “touch” photo from the 2008 Beijing Olympics at the induction ceremony.

An important part of the gala night will be the silent auction featuring: a framed photo of the famous Olympic “Touch” (in the 200 fly final) signed by Michael Phelps, Milorad Cavic and legendary Sports Illustrated photographer Heinz Kluetmeier. Proceeds from the silent auction will go directly to the International Swimming Hall of Fame so it can further develop programs that encourage people to participate in all forms of water sports. A portion of funds from the sales of Dr. Guy Harvey paintings will support his Ocean’s Foundation.

“It is important that Arena elite swimmers, like Cavic, are able to use their celebrity to give back to charitable foundations, such as the International Swimming Hall of Fame,” said Bryan Smeltzer, vice president of marketing, Arena USA. “Arena applauds Van Almsick for his achievements and this great honor of being inducted this weekend.”

In addition, Arena will be showcasing its heritage and US history at an exclusive Arena exhibit at ISHOF. Arena recently re-entered to the US market and plans on launching its new line in late Spring 2010. Arena is preparing for a big come back in the United States, and has signed a select number of prestigious sponsorship agreements with top level American Swimmers (Aaron Peirsol, Rebecca Soni and Eric Shanteau), as well as two of the most competitive NCAA Swimming Teams (The Men/Women’s Swimming Programs at the University of Auburn and the Men’s Swimming Program at the University of CAL Berkeley).

This year’s class includes include Honor Swimmers Brooke Bennett (USA), Petria Thomas (Australia) and Franziska Van Almsick (Germany); Honor Synchronized Swimmer, Maria Kisseleva (Russia); Honor Open Water Swimmer, Paul Asmuth (USA); Honor Swimming Coaches, Murray Stephens (USA) and Tamas Szechy (Hungary); Honor Pioneer Diver, Larry Griswold (USA); Honor Pioneer Swimmer, Teofilo Yldefonso (Philippines); and, Honor Contributor, Cornel Marculescu (Romania). Dr. Guy Harvey (Jamaica) will receive ISHOF’s Gold Medallion Award as a former competitive swimmer who has achieved international recognition in another field.

The International Swimming Hall of Fame Honoree Festival is a multi-day celebration of the enshrinement of the newest Hall of Fame Class. To be held in Fort Lauderdale, May 6 – 9, 2010 the festival includes a number of special public events featuring the Enshrinement Ceremony on Saturday evening, May 8, 2010. Other major public events include the AT&T USA Diving Grand Prix (all day, May 6 – May 9), the Hall of Fame open water swim (Saturday morning, May 8) and the Paragon Awards (Friday evening, May 7).

Arena is distributed in the United States by Arena USA, based in Carlsbad, California.

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognised as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

Currently, Arena operates with commercial subsidiaries in Italy, France and Germany and through a network of worldwide distributors and licensees. The Arena brand is present in 80 countries worldwide, out of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.

The genuine liaison of Arena to the world of sport and in particular to swimming competitions is enhanced by sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.

The Arena Elite Team of international swimming stars, includes Champions such as the many-times Olympic champion Aaron Peirsol (USA 26), gold medal in the 200m backstroke and in the 4x100m medley relay at the World Championships in Rome and gold medal in the 100m backstroke and in the 4x100m medley relay at the Olympic Games in Beijing; the Brazilian champion Cesar Cielo (22), gold medal in the 50m freestyle and in the 100m freestyle at the World Championships in Rome as well as a gold medal in the 50m freestyle in Beijing; the Frenchman Alain Bernard (26), world silver in Rome and Olympic gold in Beijing in the 100m freestyle; the German Paul Biedermann (23) world champion in the 200 and 400m freestyle, only athlete in the world to have beaten Michael Phelps, at the same time setting 2 new world records; Rebecca Soni (USA, 21), Olympic champion of 200m breaststroke and World champion and World record holder in the 100m breaststroke; Eric Shanteau (USA, 26), gold medalist in 4x100 Medley Relay and Silver Medalist in 100m Breaststroke in Rome; Thomas Lurz (29), gold in the 5km for three successive world championships, including the World Championships in Rome where he also won the 10km; the Tunisian Oussama Mellouli world and Olympic 1500m freestyle champion; the Serb Milorad Cavic (25), gold medal in the 50m butterfly and silver medal in the 100m butterfly in Rome and Olympic runner-up in the 100m butterfly; the Hungarian Laszlo Cseh (24), silver medal in the 200m medley and bronze in the 400m medley in Rome and three times silver medal in Beijing (200, 400m medley and 200m butterfly); the Norwegian Alexander Dale Oen (23), silver medal in Beijing and European record holder in the 100m breaststroke and silver in the 100m breaststroke; the South Africans Cameron van der Burgh (21), gold medal and world record in the 50m breaststroke and silver in the 100m breaststroke at the World Championships in Rome, Roland Schoeman, Olympic champion at Athens in the 4x100m relay (2004) and twice world champion in the 50m butterfly in Montreal (2005) and in Melbourne (2007) and Suzaan Van Biljon (21), winner of the gold medal in the 200m breaststroke at the recent world short course championships in Manchester; the Danish swimmer Lotte Friis (21), world champion in the 800m freestyle and silver in the 1500m freestyle, as well as the Polish champions Pavel Korzeniowski (24), silver medal in the 200m butterfly at the World Championships in Rome, and Mateusz Sawrymowicz (22), gold medal in the 1500m freestyle at the World Championships in Melbourne (2007).

Arena is also title sponsor of the FINA - ARENA Swimming World Cup, historic partner of the LEN (Ligue Europeenne de Natation), and technical sponsor and official supplier to many swimming Federations such as Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, New Zealand, Ukraine , Romania, Czech Republic, Lithuania and Estonia.

For more information:
Cristina Cantoni

Contrada Cisterna 84/85 - 62029 Tolentino (MC)
Tel. +30 0733 956200 Fax +30 0733969166
Mob. +39 334 6879249

Candice Jacobson
Senior Account Executive
LEADER ENTERPRISES, INC.
3030 Old Ranch Parkway, Suite 380
Seal Beach, CA 90740
o: 562.546.6005
c: 562.881.4683

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