Lupus Awareness Month Kicks Off at Rockefeller Center: EHE International Donates Display Window to S.L.E. Lupus Foundation for May

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The S.L.E. Lupus Foundation—in its 40th year promoting lupus awareness, education, advocacy, and research—is launching National Lupus Awareness Month 2010 with a 115-sq-ft display window at 10 Rockefeller Plaza to educate young women about the disease. The window, viewed by thousands of visitors each day in the heart of New York City, was generously donated by EHE International for the month of May.

"For Lupus Awareness Month in our 40th anniversary year, it is especially important for us to draw broad public attention to this disease and our free support services available here in New York,” said Margaret Dowd, S.L.E. Lupus Foundation.

The S.L.E. Lupus Foundation —in its 40th year promoting lupus awareness, education, advocacy, and research — is launching National Lupus Awareness Month 2010 with a 115-sq-ft display window at 10 Rockefeller Plaza to educate young women about the disease. The window, viewed by thousands of visitors each day in the heart of New York City, was generously donated by EHE International for the month of May.

As a partner of the U.S. Department of Health and Human Service’s Office on Women’s Health and the Ad Council’s “Could I Have Lupus?” campaign, the S.L.E. Lupus Foundation will showcase television and print ad visuals of women with systemic lupus erythematosus (lupus) talking about the unexplained fatigue, joint pain, skin rash, hair loss, and headaches that preceded their diagnoses.

Often misdiagnosed and misunderstood, systemic lupus is a destructive and potentially life-threatening autoimmune disease that affects more than 1.5 million Americans. Lupus is a leading cause of kidney disease, cardiovascular disease, and stroke among young women, yet 80% in the United States say they have little or no knowledge of the disease, according to a national online Ad Council survey. Nine out of 10 people with lupus are women—most of whom are diagnosed between the ages of 15 and 45.

"For Lupus Awareness Month in our 40th anniversary year, it is especially important for us to draw broad public attention to this disease and our free support services available here in New York,” said Margaret Dowd, S.L.E. Lupus Foundation executive director. “The Rockefeller Center window display provides a highly visual way for us to get our message out: if you are a young woman and you feel ill on an on-going basis, ask your doctor about lupus. And if you do have lupus, we’re here for you. We are grateful to EHE International for helping us get the word out."

“We are thrilled to partner with the S.L.E. Lupus Foundation in its 40th anniversary year,” added Deborah McKeever, president of EHE International. “We hope to educate women about this disease and, with the help of the Foundation, raise public awareness. We encourage women to recognize and act on any warning signs or symptoms they might discover.”

Headquartered in New York City, the S.L.E. Lupus Foundation is the country’s preeminent nonprofit organization providing direct patient services, education, public awareness, and funding for novel lupus research on the national level. To learn more about lupus and the foundation, call 800-74-LUPUS or visit http://www.LupusNY.org.

The Lupus Awareness window will be on display at 10 Rockefeller Plaza through May 28.

ABOUT EHE INTERNATIONAL

Since 1913, EHE has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors. The company is well-known for its patient-centered approach to preventive care management. In addition to the physician’s assessment, each personalized program includes clinical team management of health findings; appointment coordination with other physician/healthcare specialists; personal coaching, and a patient-accessible electronic medical record. Nationally available, EHE’s programs are designed for integration into self-funded employer-sponsored medical plans, and are available to individuals seeking alternatives to traditional preventive care access and options.

For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3702; http://www.EHEINTL.com.

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Nick Danielides
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