Predicto Mobile Community Gets Psyched for Betty White on "SNL"

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Members of Snackable Media's Predicto.com echo enthusiasm for the beloved actress' high-profile TV gig.

Excitement about the comedienne's skyrocketing fame is in widespread evidence, not just online but also within mobile communities such as Predicto

For a perfect example of the Internet's fame-making power, one need look no further than the resurgence of Betty White. In 2009 the plucky octogenarian experienced a career renaissance, punctuated by a Facebook campaign launched by fans who wished to see White host "Saturday Night Live." Wish granted: the successful crusade has resulted in a May 8 episode that's expected to be one of the biggest TV events of this season. Excitement about the comedienne's skyrocketing fame is in widespread evidence, not just online but also within mobile communities such as Snackable Media's popular text-messaging service, Predicto.

White owes much of her popularity to her role as "Rose" in the classic '80s sitcom "The Golden Girls." Fans are hoping that the "SNL" Mother's Day Special will include a reunion with White's former co-star Rue McClanahan. The Predicto community seems confident that McClanahan will indeed delight viewers with a surprise appearance: "no better place to do it than 'Saturday Night Live'," writes one voter. Another member commented that "it would be the smartest move the show's producers ever made."

Predicto has been tallying votes about other surprises in store for "SNL" viewers this weekend, too. While White's hosting gig is the focus, another major reason this episode is so anticipated is that the musical guest will be Jay-Z. Hip-hop's top earner may not be as experienced in comedy as White, yet 77% of Predicto Mobile voters think the unlikely duo will appear in a skit together.

Whether mobile communities like Predicto are discussing movies or television, their user engagement can be a strong barometer for mass audience interest and even ratings. Far easier to predict is that with an episode boasting not just White, but Tiny Fey, Amy Poehler and four more of the show's talented female alums, this weekend's "Saturday Night Live" will be one of the most memorable hours in the 35-year history of the venerable sketch-comedy series.

About PredictoMobile

Predicto Mobile is a market-leading interactive SMS provider that engages members on pop culture and current events. Additionally, Predicto has established itself as a prime destination for media to reference statistics, polls and public opinion. Visit Predicto.com to follow the company's entertainment blog, news updates, top polls and Twitter feed, or go to TV.Predicto.com for videos featuring the latest red-carpet interviews and celebrity predictions. Predicto Mobile is a Snackable Media company.

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Peter Dedman
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