Event Marketers Gain Unparalleled New Consumer Insights Via The eshots Event Intelligence Portal

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Latest Release Now Includes Industry’s Only Benchmarking, Lead Quality Analytics and Social Media/Viral Marketing Metrics

Our advanced analytics tools give event marketers the crucial new insights they need to make the right investments to connect with the right consumers at the right events.

The event marketing industry’s leading provider of single-source technology solutions, eshots, inc. today announced the release of the most complete event analytics package available. With the addition of Event Benchmarking, the Lead Quality Index, and Social Media/Viral Marketing Metrics, the eshots Event Intelligence portal delivers the richest set of decision-ready event marketing analytics in the industry.

Craig Steensma, eshots president, said, “Today’s challenging economic climate makes it even more important to maximize every marketing dollar. Our advanced analytics tools give event marketers the crucial new insights they need to make the right investments to connect with the right consumers at the right events.”

The newest release of the eshots Event Intelligence portal now includes:

  •     Event Benchmarking: A first in the event marketing industry, Event Benchmarking draws on three years’ worth of eshots’ event data to help marketers quickly compare an active event with their own past events, other events at similar venues and other events in their industry.
  •     Lead Quality Index: The success of an event is not about connecting with the largest number of consumers; it’s about connecting with the right consumers. The new Lead Quality Index measures how effectively clients are reaching their target market.
  •     Social Media/Viral Marketing Metrics: The benefit of connecting with the right consumers at events expands exponentially when those consumers tell others about their experience. With eshots’ new Social Media/Viral Marketing Metrics, marketers can now measure how widely consumers help extend their events through Facebook, Twitter, MySpace, Flickr, mobile phones and email.

Nancy MacDonald, SPEED™, FOX Sports’ cable network dedicated to automotive and motorcycle racing, performance and lifestyle, said, “We’re especially excited about eshots’ new social media measurement tools. The ability to quantify how far our event experiences spread online will help us build ever stronger relationships with our viewers while attracting new viewers as well.”

Phil Bockhorn, Chrysler Global Events Manager said, the new tools further extend eshots’ leadership: “For the most sophisticated technology and lead capture solutions combined with the best reporting and measurement around, eshots has always been the go-to company. This release of Event Intelligence takes eshots’ competitive advantage to a whole new level.”

The new analytics tools are available no matter which of eshots’ state-of-the-art data capture devices are used at an event. They will be demonstrated at the eshots booth during the Event Marketing Summit taking place at the Hyatt Regency Chicago May 3-5, 2010.

About eshots

As the event marketing industry’s leading single-source provider of technology solutions, eshots, inc. helps today’s leading brands and their agencies use marketing events to engage the right consumers. With its unique “One Platform/One Partner” approach, eshots provides state-of-the-art lead-capture devices, delivers timely and customized post-event email follow-up, helps extend the event experience via online engagement, and offers the industry’s richest set of performance metrics for complete event analysis. To learn more, visit http://www.eshots.com.

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Gretchen Young