Event Marketing Technology Leader eshots Launches New Service For Fast, Customized Lead Follow-Up

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“Rapid Response” Delivers Timely, Tailored Email Messages with New Analytics Tools

The event marketing industry’s leading provider of single-source technology solutions, eshots, inc., introduced Rapid Response earlier today. Rapid Response is an email service that enables brand marketers to continue their conversation with consumers immediately following their first point of contact at a marketing event. Going well beyond industry-standard “thank you” messages, Rapid Response delivers customized content based on consumers’ interests and information needs.

Craig Steensma, eshots’ president, said, “It’s essential that prospective leads generated at events are followed up with right away. Rapid Response delivers meaningful messages right after the initial connection between a consumer and a brand while a positive brand impression experience is still fresh in the consumer’s mind.”

With Rapid Response, event marketers can instantly reconnect with consumers via branded follow-up emails containing personalized greetings, dynamic content tailored to individual consumer interests, purchase incentives and the address and phone numbers of the stores, dealers or agents closest to the consumer’s home.

Event Intelligence, eshots’ industry-leading insights portal, then delivers comprehensive analysis of the follow-up email campaign, including total number of emails sent, delivery rate, hard and soft bounce rates, total and unique opens, link click-throughs and more.

The Marketing Arm, a promotions and events agency based in Dallas, is one of several eshots clients currently using Rapid Response. “We’ve used Rapid Response at several events in 2010 and are impressed by its performance,” said Bill Glenn, senior vice president and managing director for The Marketing Arm. “Data collection at events is critical for clients. Without a disciplined approach that leverages technology, it’s easy for a prospective consumer lead to quickly go cold. Rapid Response offers a data tool that enhances both event analytics and the overall consumer event experience.”

Rapid Response will be demonstrated at the eshots booth during the Event Marketing Summit taking place at the Hyatt Regency Chicago May 3-5, 2010.

About eshots

As the event marketing industry’s leading single-source provider of technology solutions, eshots, inc. helps today’s leading brands and their agencies use marketing events to engage the right consumers. With its unique “One Platform/One Partner” approach, eshots provides state-of-the-art lead-capture devices, delivers timely and customized post-event email follow-up, helps extend the event experience via online engagement, and offers the industry’s richest set of performance metrics for complete event analysis. To learn more, visit http://www.eshots.com.

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Gretchen Young