Event Marketing Industry Embraces eshots’ New Android-Based Lead Capture Device

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Business-Savvy Platform Helps “QuickCapture” Catch On Fast

The event marketing industry’s leading single-source provider of technology solutions, eshots, inc., is showcasing the second version of its handheld lead capture device at this week’s Event Marketing Summit. QuickCapture has been rapidly adopted as the event marketing industry’s lead capture device of choice due, in part, to eshots’ decision to build it on Google’s Android platform.

Craig Steensma, eshots president, said, “When we set out to build the industry’s best handheld lead capture solution, we first looked at Apple’s mobile products. We found that, while Apple's devices are fun and slick, they lack key features fundamental to capturing data at events. The hardware offers neither interchangeable batteries nor standard ports. The application development and deployment processes lack flexibility. The onscreen touch keyboard makes it difficult to enter accurate information efficiently. These problems vanished when we turned to Google’s Android platform.”

QuickCapture makes it simple for brand representatives to collect information from consumers. Interchangeable batteries mean events can be managed with less units and less interruptions. The flexible operational design combines a touch screen, an external physical keyboard and a barcode scanner, which all work together to facilitate fast new-user training and easy, accurate data entry. Lastly, the Android platform’s ability to run background processes allows for efficient and seamless consumer interactions.

QuickCapture’s integrated reference application, which puts vital product details at the fingertips of brand representatives, is one example of Android's multitasking ability. Chrysler Brand Event Shows Manager Bo Puffer said, “Our product specialists love QuickCapture. The availability of all vehicle product and trim information at the tap of a button, while the lead capture app is running at the same time makes their job easier than ever.”

QuickCapture will be demonstrated at the eshots booth during the Event Marketing Summit taking place at the Hyatt Regency Chicago May 3-5, 2010.

About eshots

As the event marketing industry’s leading single-source provider of technology solutions, eshots, inc. helps today’s leading brands and their agencies use marketing events to engage the right consumers. With its unique “One Platform/One Partner” approach, eshots provides state-of-the-art lead-capture devices, delivers timely and customized post-event email follow-up, helps extend the event experience via online engagement, and offers the industry’s richest set of performance metrics for complete event analysis. To learn more, visit http://www.eshots.com.

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Gretchen Young
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