Passenger's Samantha Skey to Moderate Panel with Procter & Gamble, VH1 and Burt’s Bees at Community 2.0 Strategies Conference

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Skey will moderate a Passenger user panel titled, “P&G, VH1 & Burt’s Bees Make Social Media a Real Part of Market Research and Consumer Insight Programs.”

Passenger, a leading social software and services company providing private online community and Social CRM solutions, announced today that Samantha Skey will speak at IIR’s Social Media & Community 2.0 Strategies conference, held May 3-5, 2010 at the Boston World Trade Center & Seaport Hotel. Ms. Skey will moderate a Passenger user panel titled, “P&G, VH1 & Burt’s Bees Make Social Media a Real Part of Market Research and Consumer Insight Programs.”

Details are as follows:

What: Panel Discussion: “P&G, VH1 & Burt’s Bees Make Social Media a Real Part of Market Research and Consumer Insight Programs”
When: Tuesday, May 4th; 1:30-2:30 p.m. ET
Where: Boston World Trade Center & Seaport Hotel, 200 Seaport Boulevard, Boston, MA
Who: Moderator: Samantha Skey, Passenger
Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble
Michael Desmarais, VP Strategic Insights and Research, Vh1
Paula Alexander, Director, Global Knowledge & Insights at Burt's Bees

Session Description:
You’ve patted yourself on the back for getting the buy-in to execute your branded social media strategy; you came up with a catchy name, and recruited hoards of enthusiastic participants that want to be a part of your branding and marketing evolvement. Now what? Although it is still evolving, social media appears to be here to stay as a crucial part of developing and fine tuning a brand’s online (and offline) presence. There is still some confusion, however, as to how companies can turn this from a “project” mentality into something far more substantial -- an integrated element of the overall market research and consumer insights programs, where brands engage directly with their customers and get relevant and valuable feedback on campaigns, products, and strategies, rather than just guessing what may work.

Led by Samantha Skey of Passenger, this panel will explore:

  • Best practices for leveraging community for market research and consumer insight
  • How to turn insights/listening into action
  • How to market the ROI to the rest of the company

About Social Media & Community 2.0 Strategies
Social Media & Community 2.0 Strategies is put on by the Institute for International Research (IIR USA). The conference aims to provide targeted advice for business managers seeking real-life stories of how to leverage social media for real results. Not just entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs and energizing conversations around your brand. For more information or to register for the event, visit

About Passenger

Passenger social software powers private online communities for the world’s leading marketers and top social brands. Passenger communities provide real-time customer insight and cost-effective innovation, while driving ambassadorship and increased efficiencies in market research. The Passenger application, delivered Software-as-a-Service, combines market-leading social networking, collaboration, media, research and analytics features into a single intuitive interface. Passenger’s knowledgeable Client Services and Community Insights teams provide thought leadership and maximize community value for clients such as JC Penney, Coca-Cola, Mercedes-Benz and Fox as well ongoing support for self-service, channel and agency partners. Founded in 2005, with offices in Los Angeles, Palo Alto and New York City, Passenger is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. More details available at


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