VideoEgg Expands International Presence

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New Sales Office in Sydney Supports Strong Global Growth

VideoEgg, the engagement ad network, today announced it has established a direct sales presence in Australia to support its growing International business. The new sales office in Sydney further supports the strong global demand for VideoEgg’s comprehensive brand advertising offering and will enable VideoEgg to work closely with brand advertisers in the region to help them maximize brand lift with online advertising.

In its last financial year ending June 2009, VideoEgg achieved 100 percent year-over-year global sales growth as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. To build on that growth in the Australian market, VideoEgg has appointed digital advertising veteran Duncan Arthur to lead its new Sydney sales office where he will be responsible for sales growth, operations and publisher services.

“VideoEgg already works with many of the world’s top brands and its continued investment in the Australian market underlines the team’s commitment to working closely with brand advertisers across the world to solve the increasingly complex challenges they face,” said Duncan Arthur, Country Manager, VideoEgg Australia. “The team spirit here is something else and with the unique combination of creative services, ad products and research that we are able to offer, I am confident we can build on the outstanding results the team has achieved.”

Arthur joins VideoEgg with more than 12 years of digital advertising experience. In that time he has worked with major brands including Adidas, Emirates, Hyundai, Macquarie Bank, Microsoft and Vodafone. Prior to joining VideoEgg, Arthur was the director of Digital Services at Initiative Sydney, where he launched and developed the Australian digital media planning and buying operations.

“2009 was an incredible year for us on many levels and by expanding our International presence, we are really able to build on that momentum,” said Matt Sanchez, CEO of VideoEgg. “Australia is an important market and with Duncan leading our new Sydney sales office, we will be able to build on our success in the region.”    

Prior to today’s announcement, VideoEgg worked with MediaSmart, the company’s sales agent in the region, to support brand advertisers in Australia.

About VideoEgg, Inc.

VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit
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AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.


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Simon Jones

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