Aliso Viejo, CA (PRWEB) May 4, 2010
SMS Media Group (SMSMG) today announces a new API (application programming interface) for its SMS Ad Manager. The SMS Ad Manager enables mobile operators and publishers to send text messages that are ad-supported to opt-in cell phone subscribers allowing them to monetize valuable advertising inventory.
As companies and wireless carriers build their opt-in lists, they simultaneously create a highly effective advertising channel. The SMS Ad Manager is an ad-serving technology that inserts targeted, 60-character text ads at the bottom of messages. These ads can be served by list, age, gender and full geo demographics of subscribers that opt-in for SMS alerts. The SMS Ad Manager also manages advertiser needs such as frequency, reporting, and tracking response.
"Mobile operators have a huge opportunity in playing a role in the mobile advertising ecosystem along with Apple and Google," says Sheri Wells, CEO of SMSMG. "Forty percent of mobile users between 18 and 35 want advertisements on their phone that are targeted and relevant to them," says Wells.
The SMS Ad Manager is available as a hosted solution or accessible via an API that allows carriers and mobile publishers to immediately embed ads in their messages and create a new revenue stream.
For more information on SMSMG's SMS Ad Manager, go to https://smsdelivery.com/admanager.asp
About SMS Media Group (SMSMG) http://smsmediagroup.com
Founded by SMS expert, Sheri Wells, SMS Media Group (SMSMG) is a leading mobile media company that specializes in permission-based SMS communications to cell phones. SMSMG's web-based mobile messaging solution, SMSdelivery, is a Software as a Service platform designed for any size business to send mobile communications. The company also has a unique SMS Ad Manager that sends targeted advertisements to opt-in mobile subscribers.