Display Pack Wins Ameristar Award For Green AT&T Packaging

Share Article

Packaging keys in on sustainability, customer interaction, and marketing

"The packaging design team surpassed the common look and durability of an ordinary carton/clamshell package and transformed it into an interactive customer experience," said Victor Hansen, Display Pack's president.

AT&T Accessible Pack – For Wireless Accessories is the recipient of a 2009/2010 AmeriStar Award from the Institute of Packaging Professionals (IoPP). This represents Display Pack’s fourth consecutive AmeriStar Award.

Display Pack worked with Superior Communications of Irwindale, Calif. to design and produce accessible packaging with improved sustainability for AT&T cell phone accessories. The solution is easy to open and showcases the products from all views, allowing the customer to inspect and even try out the product with their own phone, then reclose the packaging without compromising package integrity.

“The packaging design team surpassed the common look and durability of an ordinary carton/clamshell package and transformed it into an interactive customer experience,” said Victor Hansen, Display Pack’s president. “Showcasing the products with 360-degree views, the new design models the slim, sleek style of today’s cell phones, while allowing for a unique blend of paperboard and plastic, with accessibility not seen in today’s packaging.”

Improved sustainability was met by reducing up to 63% paperboard and 34% plastic compared to the original AT&T packaging. In addition, because the package is designed so that it does not need to be heat sealed, the packaging process reduces heat and consequently greenhouse gas emissions. Finally, because no seal is needed, the paperboard and plastic can be easily separated and recycled.

The packaging is being used for more than 100 separate AT&T accessory products, creating a unified look to the brand’s product merchandising. The new design accommodates many products in a uniform package with three depths to complement numerous product dimensions.

“Collective effort between our packaging and configuration teams and Display Pack’s design and engineering teams made it possible to achieve and exceed a challenging set of sustainability and functionality goals established by AT&T,” said Mike Fosselman, vice president of distribution and logistics of Superior Communications.

“We challenged Superior to create packaging that better presented our products, improved the package’s sustainable impact and would cost less,” said Michael Cowan, AT&T Accessories business director. “We were very happy that they were able to work with Display Pack to create the existing packaging which exceeded our expectations on all counts.”

Members of the Display Pack/Superior Communications team will formally accept the AmeriStar award on May 18, 2010, at the AmeriStar and IoPP Honors & Awards Dinner in Rosemont, Ill.

About Display Pack
Display Pack Inc. is a privately owned, Grand Rapids-based manufacturer of consumer packaging. The company offers Single Source Solutions®, managing entire packaging projects from start to finish within its own facilities, including designing, prototyping, printing, die-cutting, thermoforming, contract packaging, and warehousing and logistics. Industries served include automotive, electronics, household products, bath & beauty, food and consumer goods.

For more information, please visit http://www.DisplayPack.com.

About Superior Communications
Based in Irwindale, Calif., Superior Communications is the leading manufacturer and distributor of wireless accessories in the United States, providing a single source solution for wireless carriers, national and regional retailers, dealer agents and distributors. Superior Communications offers award-winning design, manufacturing, and distribution of wireless accessories and services. The company also provides 3PL (third party logistics) services, ODM programs, web/call center fulfillment, and field sales-training programs.

For more information, visit http://www.SuperiorCommunications.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T - DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at http://www.Facebook.com/ATT to discover more about our consumer and wireless services or at http://www.Facebook.com/ATTSmallBiz to discover more about our small business services.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jim Woodcock
Visit website