Political Candidate Unleashes Edgy Viral Video: 'Old School' Politics Meets 'New School' Social Media

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For political candidates running for office, social media in conjunction with an online video campaign strategy has become a must in the political war chest. Long-time political veteran Jim Dantona, candidate for Ventura County Clerk-Recorder in California, is taking “old school” politics to “new school” social media heights. Using edgy humor and an enigmatic shooting style, the ZZ Top (or Peter Bjorn) of politics is here. (Videos: http://www.HowIRoll.us and http://www.DoYouVote.us)

Ventura County political candidate Jim Dantona shows young voters "how he rolls" with new social media strategies.

With the Millennial generation quickly approaching 1/3 of the electorate, in a close race, good optimized videos could make all the difference in a winning campaign!

President Barack Obama redefined successful campaigning by capturing over 20 million views on his online videos. Senator Scott Brown garnered 774,000 views on his YouTube channel by the end of his heated Massachusetts race. For political candidates running for office, social media in conjunction with an online video campaign strategy has become a must in the political war chest.

Long-time political veteran Jim Dantona, candidate for Ventura County Clerk-Recorder in California, is the most recent example of “old school” politics meets “new school” social media. Dantona’s edgy online videos incorporate humor and an enigmatic shooting style that feels more like a music video by hip band Phoenix. His latest “rock the vote” viral attempt shows off his charismatic personality as he nonchalantly holds up “voter turn out” statistics on giant posters as he stands at various farmers’ markets and street corners. Another video, sure to appeal to young voters, is shot like a ZZ Top single and shows Dantona revving up and down the streets of Simi Valley in his professionally wrapped patriotic 'ride'. Superman graphics shoot across the screen reading, “MEET JIM. HE'S ON A MISSION. VOTER EDUCATION AND REGISTRATION. THIS IS HOW JIM ROLLS.”

The video links will be offered in a print and web ad campaign where teaser ads drive the reader to a URL that is not overtly political. The intention is to create a thought-provoking public service announcement style message that drives traffic to the candidate’s website via cool URLs. (Check out http://www.DoYouVote.us and http://www.HowIRoll.us)

The spots have created such a buzz that the campaign has decided to cross-over to television and buy air time for the pieces, knocking out some of the more traditional ads that were scheduled to run. In fact, last week the originals were pulled from the Internet and replaced with the new television versions.

The new social media and video campaign company LA Online Media (LAOM) teamed up with the production creatives of 7 Stage Solutions to create, optimize and distribute the videos.LAOM also helped Dantona create the “Did You Know” series on his Twitter and Facebook pages to inform fans about interesting facts about the democratic process and voting. The videos and the “Did You Knows” are helping to direct more traffic to Dantona’s website and more followers to his Facebook Fanpage.

“Facebook and Twitter is not enough anymore for political candidates. They need videos and they need good videos,” said LA Online Media Co-founder Angel Aviles-McClinton. "Video is the most highly rated content on the Internet. With the Millennial generation quickly approaching 1/3 of the electorate, in a close race, good optimized videos could make all the difference in a winning campaign!"

“It was important to me to show who I am in these videos without the stereotypical suit and tie flanked podium,” said Jim Dantona, candidate for Ventura County Clerk-Recorder. “People want sincerity and a genuine respect for the ways they like to communicate today. This is the 21st century and I’m committed to using these kinds of social media strategies in the Clerk-Recorder's Office to help educate voters and make services more accessible.” (For more info contact LA Online Media at stacy(at)laonlinemedia.com)

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Stacy Bellew
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