Gift, Home and Online-Only Catalogs Jump in Number from 2005 to 2010, According to MediaFinder.com

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Online-only catalogs today number 2000, up from 869 five years ago, reported MediaFinder.com, the largest online database of U.S. and Canadian periodicals, including data on 12,431 catalogs. During the same time period, print catalogs declined from 3,836 to 1,158, while the number of catalogs appearing in both print and online formats increased from 6,661 to 8,640.

Online-only catalogs today number 2000, up from 869 five years ago, reported MediaFinder.com, the largest online database of U.S. and Canadian periodicals, including data on 12,431 catalogs. During the same time period, print catalogs declined from 3,836 to 1,158, while the number of catalogs appearing in both print and online formats increased from 6,661 to 8,640.

Over the last five years (2005-2010), Gift/Card catalogs experienced the most significant growth from 293 to 370; while Home and Food catalogs increased from 283 to 355 and 301 to 343, respectively. Manufacturing catalogs showed the steepest decline from 355 to 272 today.

"The catalog industry held up pretty well this year, in terms of titles offered," said Trish Hagood, president of Oxbridge Communications, which publishes MediaFinder.com. "The synergy between print and online catalogs continues as customers enjoy shopping with print catalogs and ordering online."

The categories with the largest number of catalogs are Books (1,248 in 2010 and 1,233 in 2005); Apparel (808 in 2010 and 818 in 2005); and Automotive (632 in 2010 and 609 in 2005).

In addition to Books, Apparel, and Automotive, the other most popular catalog categories in 2010 are Education (539), and Gardening (416) according to MediaFinder.com.

With information on 12,431 catalogs, MediaFinder.com reports that 1,640 catalogs rent their lists and 398 accept advertising. MediaFinder.com features up-to-date information on new catalogs, including contact information and detailed production information that assists printers, paper brokers and other suppliers to the publishing industry in finding qualified sales leads. Marketers use it to find prospect lists for both print and online sales, while merchandisers find valuable sales outlets.

MediaFinder.com has listings for business and consumer, print and online catalogs. Catalog listings include address, phone, fax, URL and email, as well as names of owner, president and production manager; number and frequency of mailings; product line; print specifications, including trim size, page count, type of paper, binding and color; name and address of printing company; list rental information; and name and address of list management company.

Available immediately by calling 1-800-955-0231, or at http://www.mediafinder.com, MediaFinder costs $1,295 for a year, $795 for a six-month subscription; and $49.99/month for the Keyword Search Service.

Oxbridge Communications, founded in 1964, has the largest database of U.S. and Canadian periodicals and catalogs. Oxbridge has a broad range of reference products, including The Standard Periodical Directory, Oxbridge Directory of Newsletters, The National Directory of Magazines and http://www.MediaFinder.com, the online database of more than 77,000 publications, including catalogs.

For more media information, contact:
Lisa Hendrickson
LCH Communications
516-767-8390

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