Medicine Hat Source for Sports Location Joins for In-Store Promotion

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Member of one of the largest retailers of sports equipment in Canada chooses ScreenScape, an Internet-based digital signage platform to create Source for Sports TV.

Source for Sports announced today that they have joined ScreenScape to create a branded network of displays at their Medicine Hat location. Their ScreenScape account powers a corporate digital signage network that entertains customers while they shop.

"We were instantly drawn to the community aspect of ScreenScape. We are a strong community-based organization that supports Medicine Hat amateur sports. Some of the content appearing on our screens helps to promote local sports organizations and creates awareness for their programs. This medium is allowing us to create a stronger tie with these organizations" commented Brian Bauman, Owner of Medicine Hat Source for Sports.

Small organizations looking for a simple and cost-effective way to run a screen display join the ScreenScape Community. This membership gives them access to shared community content and a directory of fellow ScreenScape members. Every member in the ScreenScape network represents a cross-marketing and promotional opportunity.

Bauman continued, "Within the Source for Sports group of stores, every new location that joins this community can draw on our growing pool of shared content. These advantages make it incredibly easy to get highly relevant content on our screens at a reasonable cost. Now we have an easy-to-use service that allows us to showcase our strategic partners such as Bauer, CCM, Reebok, Easton, Rawlings, Graff and others. The end result is that these ScreenScape displays provide us with an efficient method of featuring key products directly at the point of sale. The displays are getting lots of attention from our customers, and we expect increased revenues on our ScreenScape featured products. "

Kevin Dwyer, President and CEO of ScreenScape noted, "Source for Sports is a leader in their community. They have recognized the business value of ScreenScape's Venue Networking platform. As our membership grows, more value is created for each member by means of content collaboration and advertising opportunities. Our platform is highly scalable so as more Source for Sports locations join they have the ability to quickly distribute content between locations."

About Source for Sports
Source for Sports is a National Buying Group with over 200 affiliated stores across Canada. Your local Source for Sports store is not a franchise; it's an independent business owned and operated by a member of your local community. Your local Source for Sports store is a member of one of the largest retailers of sports equipment in Canada, which offers access to products from around the world and immense buying power. This relationship allows your local Source for Sports store to offer you the finest selection, quality and value in sporting goods. Each Source for Sports store across Canada differs from the next, and may focus on a different area of expertise. However, one thing is certain: nationwide, the Source for Sports experience offers you, our valued customer, a specialty store environment and personal service from people that know the game, combined with big box store prices.

About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.


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Lorrie Jollimore
ScreenScape Networks
902-368-1975 ext. 326
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