It’s an exciting time for the targeted television advertising category
New York, NY (Vocus) May 5, 2010
Bright House Media Strategies, the advertising arm of multiple system cable operator Bright House Networks, today announced a partnership with Visible World, a leader in targeted television advertising.
Bright House Media Strategies is the latest operator to use Visible World’s advanced television advertising solutions to deliver automated message customization and target advertising campaigns.
This partnership enables Bright House Networks’ advertisers to customize a single commercial with hundreds of different tags for dealers, retail locations, agents, or franchises by zone to increase consumer relevance. The ads can then be targeted based on the characteristics of each zone within the Tampa and Orlando markets, which together represent the consumer density of a top five DMA.
“We want to provide a unique differentiation for television advertisers to target and segment consumers across Central Florida, said Todd Stewart, Corporate Vice President, Bright House Networks Media Strategies. “Adtag and Adcopy will allow us to utilize technology that local customers can only get through Bright House Media Strategies, which creates more value for them by improving the return on their investment.”
“It’s an exciting time for the targeted television advertising category,” said Seth Haberman, Founder and CEO of Visible World. “Together with Bright House Networks, we’re reaching a broader audience, advancing the category and delivering on our promise of offering television advertisers more sophisticated solutions, while ensuring that consumers receive more relevant ads.”
Bright House Media Strategies is the latest operator to partner with Visible World, joining a roster that includes Comcast, Time Warner Cable, New York Interconnect, Charter, Insight Media and Cox. As a result of this partnership, Visible World has now been fully integrated into the cable infrastructure of more than 100 cable markets nationwide, enabling zone-based targeting in 55 million cable households, which amounts to a notable 79 percent of US cable households.
Visible World also offers a web-based campaign management tool, the Conductor, which enables advertisers to directly automate data-driven ad targeting. The Visible World Conductor is a sophisticated solution that facilitates deeper segmentation of TV ads.
About Bright House Networks
Bright House Networks is the ninth largest multichannel video programmer distributor (MVPD) in the US with 2.4 million customers in several large cities including Tampa Bay and Orlando, Florida; Bakersfield, California; Indianapolis, Indiana; Detroit, Michigan; and Birmingham, Alabama; along with several other smaller regions in Alabama and the Florida Panhandle. The Florida markets are adjacent and form one of the country’s largest cable clusters. For more information about Bright House Networks or our products and services, visit brighthouse.com.
About Visible World
Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Our addressable distribution platform, Visible World Connect, enables advertisers to increase consumer relevance and engagement by targeting messages to specific segments, from national programs, to local neighborhoods, and even down to specific household segments. Visible World also provides a web-based campaign management solution that enables sophisticated segmentation, allocation, and execution for targeted television campaigns. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 100 million U.S. television households. To learn more please visit http://www.visibleworld.com