Andover, MA (PRWEB) May 5, 2010
Effective Student Marketing will be presenting a webinar titled “Leverage the Power of Social Media Marketing” on May 5, 2010 at 3 p.m. EST. The webinar is sponsored by the College Bound Network, and is designed to teach schools the importance of utilizing social media marketing. Andy Kelley, the President of Effective Student Marketing, Inc., along with Michelle Collins, who handles business development for the company, will be giving the presentation.
Effective Student Marketing specializes in developing, designing and managing sites like Facebook and Twitter for schools, creating an online community where students, graduates, and prospects can connect and interact with one another. The College Bound webinar will show examples of successful social media campaigns ESM has launched, as well as provide best practices for maintaining your school’s online image.
“People are already talking about your school, whether they’re on Facebook or somewhere else,” Kelley said. “The worst thing you can do is nothing at all. It’s crucial to become an active part of these conversations, while simultaneously building brand awareness and generating leads and referrals. Having a vibrant, active social media community for your students, graduates and prospects shows that your school is involved and listening, and provides you with direct feedback from your target audience.”
Social media is an interactive community that can result in a referral base for the school, if managed effectively. Conversations that happen on Facebook, Twitter and elsewhere can provide direct feedback to the school, helping to improve customer service initiatives. In this webinar, ESM will drive home the importance social media, as an integral part of your marketing plan, with the end goal of turning once unreachable prospects into high quality leads. In addition, ESM will show how to best respond to positive and negative discussions that can occur, and how this can help your school standout over your competitors.
ESM manages several social media campaigns for career schools across the United States. The team at ESM has created Facebook pages for schools with only one campus to schools with ten campuses, with a wide range of programs including healthcare, HVAC, information technology, business and criminal justice, and cosmetology.
To sign up for ESM’s College Bound webinar, “Leverage the Power of Social Media Marketing,” go to https://www1.gotomeeting.com/register/431656225. The webinar will take place on Wednesday, May 5th at 3:00 p.m. EST.
To follow ESM on Twitter, visit: http://www.twitter.com/EffectiveSM.
To find ESM on Facebook, visit: http://www.facebook.com/effectivestudentmarketing.
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.
Effective Student Marketing, Inc.
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