New tru2way® Twitter™ Application to be Showcased at The Cable Show in L.A.

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itaas to demo new tru2way®-based interactive application that allows consumers to monitor Twitter™ activity on their TV

itaas provides the range of experience and expertise we look for in a development partner

itaas, Inc. announced today plans to launch a new application that provides Twitter™ interactive capabilities on tru2way® enabled set tops. This new interactive application brings together TV viewing and social networking with the click of a button. The Twitter™ application will be displayed at The Cable Show, May 11-13, 2010 in Los Angeles (itaas Booth 439) as well as the MyWorld area of the tradeshow floor.

The application enables customers who are already using Twitter™ on their PC or other devices to view “tweets” on TV. The consumer can simultaneously view TV and track Twitter™ responses.

The tru2way® platform allows interactive functionality on advanced set tops as well as some enabled CE devices. Bright House Networks is one of the company’s first expected deployments with the service currently being tested with a Bright House Networks internal employee group. Bright House Networks has been a leader in the commitment to deployment of tru2way® and is among the top cable operators with a large number of tru2way® set-top boxes currently in customers’ homes.

itaas specializes in “interapptivity,” facilitating the development and deployment of application content across multiple platforms. itaas’ portfolio of services includes a full range of software design, development, integration, deployment and support services for MSOs, Programmers, Application Developers and Technology Providers. In addition, itaas supports the development and deployment of interactive applications and services through the istart developer program. This program offers SDKs and support for Time Warner Cable's MDN, ODN and MAS software, Cisco’s SARA/PowerTV and OCAP Axiom, FourthWall Media’s EBIF user agent and the TVWorks ETV platform. Recently itaas also announced support for enhancements to the SARA guide and testing services for uDTA devices.

“itaas provides the range of experience and expertise we look for in a development partner,” said Jeff Chen, Senior Vice President of Advanced Technology for Bright House Networks. “They not only understand the iTV market and technology requirements, they also have an in-depth understanding of our environment, which includes the MDN and ODN platforms. We counted on itaas to provide a social networking application that leverages our existing set top capabilities.”

“Leveraging the interactive capabilities of the set-top adds appeal and differentiation to programming,” says Vibha Rustagi, CEO of itaas. “Bright House Networks recognizes this and has utilized itaas’ expertise to develop this application. Translating a customer’s idea into a service that can be widely deployed is what itaas excels at. We focus on building deployable solutions.”

About itaas, Inc.

itaas plays a unique, multi-faceted role in developing and delivering interactive television. The company reaches across the entire iTV ecosystem to ensure that customers are able to develop and deploy applications, including ETV, tru2way, and IP solutions across multimedia devices. itaas provides software development, integration and testing services to the content and application provider across the broadband network and all the way to the set-top box or consumer device.

For over 10 years, itaas has worked with all iTV constituents; service providers, technology suppliers, application developers and programmers to create and bring iTV solutions to market. This includes ETV platform licensing, SARA guide enhancements and support, and next generation/IP technologies. With advanced digital development expertise, tools, lab facilities and deployment support across a broad range of cable TV and IPTV platforms, itaas has developed many of today's most recognized white label interactive applications. The company is headquartered in the U.S. with international facilities and more than 100 customers worldwide.

About Bright House Networks

Bright House Networks is the ninth largest multichannel video programmer distributor (MVPD) in the US with 2.4 million customers in several large cities including Tampa Bay and Orlando, Florida; Bakersfield, California; Indianapolis, Indiana; Detroit, Michigan; and Birmingham, Alabama; along with several other smaller regions in Alabama and the Florida Panhandle. The Florida markets are adjacent and form one of the country’s largest cable clusters.

For more information about Bright House Networks or our products and services, visit


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Amber Renard
itaas, Inc.
770-368-4024 ext. 21
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