Sendmail Sponsors New Osterman Research Report: "The Case For Outbound Content Management"

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Industry White Paper Focuses on Critical Need to Manage Outbound Content

Sendmail, Inc., the leading provider of reliable and secure email and messaging infrastructures, today announced the availability of a new Osterman Research white paper, co-sponsored by Sendmail, titled, The Case for Outbound Content Management. The research white paper focuses on the growing need to manage content that leaves an organization through email messages and attachments, social networking tools, instant messaging systems, collaboration systems and other venues. The white paper also provides an overview of the relevant solutions from industry providers, such as Sendmail, that help enterprises manage outbound content needs.

The Case for Outbound Content Management discusses in depth how email, instant messaging, text messaging, social networking and other tools are a double-edged sword for enterprises. While extremely valuable as a means of boosting employee productivity, generating revenue and creating brand awareness, these messaging tools also pose enormous risks if their use is not monitored and managed properly. The report further indicates that most organizations today have not implemented data loss prevention (DLP) capabilities, and as a result, have increased their risk of sustaining financial, reputation and revenue loss due to poor communication practices.

"A failure to monitor what leaves an organization can lead to disastrous consequences," said Michael Osterman, founder of Osterman Research. "Corporate policies should be established to help employees understand how and when communication tools should be used, but training and automated systems are necessary to ensure compliance with these policies."

The research white paper describes specific steps organizations can take to understand and avoid potential problems with managing outbound content, including suggesting an audit of the current state of electronic communications and social networking tools, establishing detailed and thorough policies, training, proper data management, deploying the right technologies and integrating messaging and security.

"In order to mitigate risks associated with managing various types of outbound content, enterprises should consider a unified approach when addressing complex problems of policy-based message handling," said Barry Shurtz, director of Marketing, Sendmail. "Sendmail Sentrion® Message Processors help enterprises modernize their core messaging infrastructures with a single, message processing platform solution and reduce the risks associated with managing outbound content while saving money and reducing operating expenses."

A copy of the white paper, The Case for Outbound Management, is available for download here: Osterman Research White Paper.

About Osterman Research: Osterman Research conducts surveys on IT-related issues with both IT professionals and end users. Surveys focus on messaging management, instant messaging, messaging threats, backup and archiving strategies, operating system issues and other IT-related issues. We can conduct surveys that focus on customer satisfaction, pricing sensitivity, form factor preferences, cost and time expenditures and a wide variety of other topics. The core of our research capability is our survey panel, a well-qualified group of IT professionals and end users that have provided information to us about their IT infrastructure and corporate profile. Based on our primary research, Osterman Research can provide just the results of our research and our analysis of it, as well as white papers, Webinars and other deliverables. We are continually developing our panel into one of the leading sources of information for companies that offer products and services in the IT space. Our clients benefit from our panel because they gain access to the pulse of the IT industry; our survey panel benefits because they help to shape the industry and improve the products and services they may eventually purchase.

About Sendmail, Inc. Sendmail provides appliance-based products, applications and services that enable enterprises and government agencies to modernize their messaging infrastructures. Since 1982, thousands of commercial and open source customers around the globe have relied on Sendmail for a unified approach to the complex problems of policy-based message handling and routing. The company's comprehensive suite of applications addresses the challenges of gateway management, inbound threat protection, data leak prevention, email authentication and intra-company message management. These applications run on Sendmail's family of Sentrion® Message Processors, which are available in hard appliance, virtual appliance and blade server configurations. Sendmail is headquartered in Emeryville, CA with sales and support offices throughout the Americas, Europe, and Asia.

For more information call 1-87-SENDMAIL.

The Sendmail Blog: http://www.sendmail.com/sm/blog/wik/

Follow @Sendmail on Twitter.

© Sendmail, Inc. 1998-2010. All rights reserved.

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Yasemin Krause

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