FIDM Fashion Design Graduate Yotam Solomon Teams Up With Victoria Beckham for LG Fashion Touch

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Victoria Beckham and fashion designer Yotam Solomon, a graduate of FIDM, star in a new commercial for LG Fashion Touch cell phones.

Victoria Beckham and FIDM Graduate Yotam Solomon on the set of the LG Fashion Touch commercial

It means a lot to have a brand and icon recognize my style and aesthetics as a fashion designer

Fashion designer Yotam Solomon was recently tapped by LG Mobile Phones to star in an MTV vignette alongside celebrity fashion icon Victoria Beckham to promote the stylish new LG Lotus Elite. Directed by documentarist Doug Keeve, the segment was recently shot in Los Angeles. Tasked with creating groundbreaking pieces influenced by the idea of being fashionable in a technological and socially connected world, Solomon will debut his designs at the “Flaunt Your Fashion Touch” event on May 24, 2010.

“It means a lot to have a brand and icon recognize my style and aesthetics as a fashion designer,” said Solomon, a graduate of FIDM/The Fashion Institute of Design & Merchandising who has found success with his women’s ready-to-wear and footwear collections. “I was extremely excited when I heard that I’d be working with ‘the’ Victoria Beckham as I love her character and sense of style,” he added. “She is truly an icon and has a great sense of humor as well.” Solomon said that the two shared jokes on set and that the superstar was a “pleasure” to work with.

With four dynamic California campuses, FIDM/Fashion Institute of Design & Merchandising is the premier west coast fashion design school, educating for careers in fashion, graphic design, interior design, and entertainment. FIDM’s graduates include renowned fashion designers like Monique Lhuillier, Emmy® and Academy Award® award-winning costume designers, top fashion industry executives, and entrepreneurs.


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