Maclaren Awaits Arrival of Babies: The New Movie

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Maclaren to promote heart-warming Focus Features release following four babies around the world from birth to first steps

“Babies is very special because it has such a positive message about life. We absolutely love the premise of this movie, which celebrates the first experiences of babies across cultures,” said Jed Whitters, National Sales Manager, Maclaren USA, Inc.

This coming Mother’s Day Weekend, moviegoers of all ages will welcome the arrival of a special movie event: Babies. Opening on Friday, May 7th, the Focus Features release directed by Thomas Balmès simultaneously follows four babies around the world – from birth to first steps. One of the film’s stars, Mari, is seen riding around her native Tokyo, Japan, in a Maclaren Quest Sport.

“Babies is very special because it has such a positive message about life. We absolutely love the premise of this movie, which celebrates the first experiences of babies across cultures,” said Jed Whitters, National Sales Manager, Maclaren USA, Inc. “It resonates with the part we play in the daily lives of parents and babies around the world.”

The children are: Ponijao, from Opuwo, Namibia; Bayarjargal, from Mongolia, near Bayanchandmani; Mari, from Tokyo, Japan; and Hattie, from the United States, in San Francisco. Redefining the nonfiction art form, Babies joyfully captures the earliest stages of the journey of humanity that are at once unique and universal to all of us. The film is directed by award-winning filmmaker, Thomas Balmès, from an original idea by producer Alain Chabat.

To support the new movie, Maclaren is working with Focus Features to celebrate parents and their babies with a series of promotions, including:

Additionally, movie tickets will be given away to patrons in its South Norwalk, Conn. and New York City retail showrooms as well as on Facebook (Maclaren Baby) and Twitter (@MaclarenUSA), where Maclaren will feature “fun facts” and other information about babies and the film.

Visit http://www.maclarenbaby.com for more information about Maclaren, Babies and how to win prizes and tickets.

About Maclaren
It all started in England with a bold idea more than 40 years ago – seeking a lightweight solution to safely transport baby, this led to the first Maclaren buggy. Since then Maclaren has become a leading parenting lifestyle company, revolutionising how millions of families with young children safely explore their world. All Maclaren Buggys are backed by world-class engineering and an unprecedented Sovereign Lifetime Warranty™.

Now in over 50 countries, Maclaren continues to innovate by providing families with high quality, stylish transport products, nursery furniture, and organic bath and body care products for mother and baby. Maclaren also is on the leading edge of fashion through collaborations with Burberry, Juicy Couture, Kate Spade, Lacoste, Lulu Guinness, Cath Kidston, Mina Perhonen, Philippe Starck and others.

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Michael Ettlemyer
Maclaren
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