Profisee Announces Launch of Master Data Maestro

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World’s First Software Solution Released through the Microsoft Master Data Services ISV Program

Profisee (, a master data management software and services company that specializes on the Microsoft Master Data Services platform, is pleased to announce Master Data Maestro. Maestro is the world’s first independent software suite designed to work exclusively with Microsoft Master Data Services (MDS), the ground-breaking master data management platform released as part of SQL Server 2008 R2 in early May 2010.

“Microsoft has effectively changed the landscape of the master data management market with the release of MDS,” says Profisee principal and director of master data management (MDM), Roman Rytov. “Packaged as a component of the latest SQL Server Enterprise license, MDS is available at no additional cost to hundreds of thousands of Microsoft customers. These customers have immediate access to a rich MDM platform – a solid database in SQL Server, Web Service API for systems integration, business rule engine to ensure data quality, and a fine-grained security model. While the user interface that ships with MDS is a good example of how customers can leverage the API to access and manage their master data, we see Maestro as a necessary solution for data stewards – the “power users” and administrators of a master data management system – to efficiently manage and maintain their MDS initiatives.”

In positioning the market requirement for Maestro in conjunction with Microsoft MDS, Ian Ahern the founder and CEO of Profisee comments, "Most of the team at Profisee was part of Stratature when it was acquired by Microsoft in 2007 to form the basis of MDS. We believe Microsoft's focus for MDS has been, and will remain, on delivering MDS as a platform for building MDM applications. Profisee works directly with both IT and business functions to deliver MDM solutions, and we see a gap between the MDS platform, which is a highly scalable and flexible modeling environment, and the finished MDM application required by our customers. Our goal is simple: Let Microsoft focus on the MDM platform within SQL Server, while we concentrate on Maestro delivering end-user solutions for an efficient user interface, enhanced data quality control, and application management capabilities."

Maestro delivers enterprise-grade master data management capabilities specifically designed to empower data stewards responsible for the holistic management and governance of data assets, standards and quality. These users require specialized access and functionality to proactively model and manage the superset of master data objects and domains (from employee and location information to customer and product data).

Through an intuitive and powerful data management environment, Maestro helps data stewards boost productivity and extend the value of their master data as a true corporate asset. Data stewards use Maestro to enhance the MDS platform with functionality such as:

  •          Access to many views of master data concurrently;
  •     Parallel multi-hierarchy multi-level navigation for entity filtering;
  •     Custom filtering to slice and dice entities across attributes and hierarchies;
  •     Cloning records for quick creation and management of datasets;
  •     Semi-automatic de-duplication of entity members;
  •     Comparative data analysis and inheritance;
  •     True mass update and validation operations;
  •     Complete change tracking and audit of individual master data records;
  •     Synchronization of data for federation and application management;
  •     Version compare and fine-grained bidirectional synchronization;
  •     Personalized workspaces for immediate access to commonly maintained datasets and screen preferences.

Maestro is licensed as either a stand-alone desktop application that sits directly on top of Master Data Services, or as a desktop/server edition that even further enhances the functionality and capability of Master Data Services.

Maestro is brought to market by Profisee, based in Atlanta, Georgia, and is represented around the world by a growing partner network. Profisee (UK) Limited covers the European market; Decision Resources Pty, based in Melbourne, Australia, distributes Maestro throughout Australia, New Zealand, South-East Asia and China.

About Profisee
Profisee is a master data management software and services company that specializes on the Microsoft Master Data Services platform. Formed from the management team of Stratature, the MDM software provider acquired by Microsoft in 2007, Profisee has a world-wide reputation for master data management and unparalleled competence with Microsoft Master Data Services. For more information about Profisee, please visit


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