Canadian Realtors Get Powerful New Tool to Market Homes by Cell Phone

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Broadplay’s new RealEstate411 boosts sales impact, delivering instant property stats, pictures while generating leads for agents over any mobile phone.

“RealEstate411’s a first – and a great marketing opportunity that we are educating all our Ontario Sutton Group offices about,” says Cary Shivrattan, Ontario Franchise Manager for Sutton Group

Broadplay Inc, a leading mobile marketing agency announces the launch of RealEstate411, http://www.re411.ca, a new marketing tool that allows Canadian realtors to generate leads, deliver instant property information and connect with prospective buyers over any cell phone. This powerful, easy and affordable new mobile service will give realtors another lead-generation tool in their marketing arsenal and stretch the MLS listing value for their customers by generating more exposure. RealEstate411 is available effective immediately to any realtor in Canada.

With RealEstate411, a sign rider is attached to the “For Sale” sign, featuring a call-to-action with an easy number to text for more information or a viewing. Once an interested prospect, texts in a request, he/she instantly receives back relevant property information right to their mobile phone – including full property description, address, agent contact details ---and even pictures of the property. At the same time, the listing agent receives instant notification of the sales lead and has an opportunity to make first contact with the prospective buyer by replying to their text with a phone call or an email.

“RealEstate411’s a first – and a great marketing opportunity that we are educating all our Ontario Sutton Group offices about,” says Cary Shivrattan, Ontario Franchise Manager for Sutton Group. “In the past, real estate mobile marketing has been restricted to fancy smart phone applications (which most agents don’t have), but now Broadplay is making it accessible, affordable and available for all Canadian mobile devices – even the most basic cell phones.”

Fast and affordable, full-service mobile listing from just $9.99 per month
With Real Estate411, Broadplay does all the set-up, administration—and even training. A realtor simply sends an email containing the MLS number of the property and a unique rider number that they have selected and Broadplay does the rest, including arranging the signage and activating the text service. The cost is extremely affordable, starting at just $9.99 per listing per month.

“Real estate information delivery to all cell phones is a service whose time has come, “ says Broadplay president Marcus Anderson. “It only makes sense, when you are in front of a property as a prospective buyer, that you can receive all the details through the convenience of your cell phone. And in this volatile real estate climate in Canada, any savvy real estate professionals will want to reinforce their arsenal of sales tools by embracing affordable new services that will help them track leads and sell homes faster.”
Founded in 2004, Broadplay Inc. is a Toronto, Canada based mobile marketing agency focused on helping brands reach the widest customer base through the strategic use of innovative mobile technology and business case application. With its proprietary Mobile Marketing Intelligence (MMI) platform, Broadplay Inc. has created a scalable solution that integrates rich media experiences and interactivity with the Short Message Service (SMS) protocol.

About Broadplay Inc. Founded in 2004, Broadplay Inc. is a Toronto, Canada based mobile marketing company focused on helping brands reach the widest customer base through the strategic use of innovative mobile technology and business case application. With its proprietary Mobile Marketing Intelligence (MMI) platform, Broadplay Inc. has created a scalable solution that integrates rich media experiences and media interactivity with the Short Message Service (SMS) protocol.

For media inquiries, please contact Taia Postolati, Broadplay Inc.
416.410.9919

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