RFID Journal and LOGyCA Launch LIVE! Conference in Latin America

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RFID Journal announced today that it has teamed up with LOGyCA to launch RFID Journal LIVE! Latin America. The event will be held in Bogotá, Colombia, from Aug. 31 to Sept. 1, and aims to educate companies in the region regarding how RFID can improve the way they do business.

RFID Journal, the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many applications, announced today that it has partnered with LOGyCA, a leading supply chain services company, to launch RFID Journal LIVE! Latin America (LatAm). The conference will be held in Bogotá, Colombia, from Aug. 31 to Sept. 1, 2010.

"A growing number of companies in Latin America are interested in using RFID to improve the visibility of assets, personnel and products moving through their supply chains," said Mark Roberti, RFID Journal's founder and editor. "We are pleased to work with LOGyCA to bring RFID Journal's high-quality content to the region."

Among the case studies to be featured at the event will be an innovative solution developed by Almacafé, the coffee-warehousing subsidiary of the National Federation of Coffee Growers of Colombia, which delivers traceability of Colombian specialty coffees from farm to consumer. Almacafé recently won the 2010 RFID Journal Award for the Best Use of RFID in a Product or Service, for developing and implementing the solution.

Among the other confirmed speakers will be:    

  •     Luis Vicente Ortega, Liverpool's dynamic response manager
  •     Sanjay Sarma, co-founder of the MIT Auto-ID Center and creator of the Electronic Product Code (EPC)
  •     Ian Robertson, director of global industry development at GS1 EPCglobal US

"RFID is becoming an important tool for companies that want visibility into their operations," said Rafael Florez, the director of LOGyCA. "This is an important event for all companies in the region, because they need to understand how vital this emerging technology is."

RFID Journal LIVE! LatAm will be conducted in Spanish, with English translation. For additional information about this event, visit http://www.rfidjournalevents.com/latam/eng.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About LOGyCA
For the last 20 years, LOGyCA has focused on delivering the tools and capabilities that enterprises need to successfully establish collaboration initiatives within their value networks. Through innovative educational, technological and applied research offerings and consulting services, LOGyCA has worked with more than 17,000 small, medium and large companies in Colombia and Latin America. LOGyCA’s five-acre EPC RFID research campus in Bogotá — the largest of its kind in Latin America — includes warehouses, retail outlets, residential and medical buildings, provides the ideal environment for applied research in technology and logistics best practices. Also, LOGyCA has partnered with the MIT Center for Transportation and Logistics (CLI), as part of the MIT Global SCALE Network, to create a center of excellence for logistics, transportation and supply chain research and education, enabling innovation and economic growth in Colombia and Latin America.

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MARK ROBERTI
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