PR News' Guide to Best Practices in Nonprofit Communications Goes Behind the Scenes of Nonprofit PR

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Communicating to your many stakeholders in smart, fresh and innovative ways is at the crux of this first edition of PR News’ Guide to Best Practices in Nonprofit Communications. Whether it’s leveraging social media to reach new members, monitoring an industry crisis that affects your key constituencies or identifying the right partners to launch a new service, the role of the nonprofit communicator is both exciting and uniquely challenging.

Communicating to your many stakeholders in smart, fresh and innovative ways is at the crux of this first edition of PR News’ Guide to Best Practices in Nonprofit Communications. Whether it’s leveraging social media to reach new members, monitoring an industry crisis that affects your key constituencies or identifying the right partners to launch a new service, the role of the nonprofit communicator is both exciting and uniquely challenging.

This guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for improving all types of online and print communications efforts and bottom-line goals in the nonprofit sector. The PR News’ Guide to best Practices in Nonprofit Communications is available at http://www.prnewsonline.com/store/37.html.

Organizations, companies and agencies profiled in the Guidebook include:

Marx Layne & Company, Mustang Marketing, ThinkInk and ThinkTank, Vincent Roa Group, LLC, American Red Cross, Bridgespan Bridegstar, City Square Associates, Society for New Communications Research, Trainer Communications, Cone, Ronald McDonald House Charities, Cause to Communicate, Mimi Foster & Company, Best Association Marketing & Company, Nancy Schwartz & Company, ASAE & The Center for Association Leadership, Broadbased Communications, Andrea Obston Marketing Communications, LLC, Muse2Muse Productions, Parsons Public Relations, American Jewish Committee, Seattle City Light, Wilesmith Advertising/Design, University of Texas, The Center for Effective Philanthropy, 501creative, Harrison Leifer DiMarco Inc. , WHPR, American Association for Homecare, Weber Shandwick, Education Development Center, Inc., The Wakeman Agency, Neathawk, Dubuque & Packett, University Of Central Florida, Geibel Marketing and Public Relations, Sametz Blackstone Associates, Virilion Inc. and Mindshare Interactive Campaigns, M+R Strategic Services, Cox Communications partners, LLC and numerous other organization of all sizes and budgets.

“Communications professionals have unique skills and insights that can—and should be—applied to the nonprofit sector,” says Steve Goldstein, editorial director of PR News. “They have helped build and sustain companies through good times and bad, and more than ever communicators are doing the same for nonprofits. This, of course, doesn’t just help organizations committed to doing good—PR efforts on behalf of nonprofits burnishes reputations and advances careers. PR News’ Guide to Best Practices in Nonprofit Communications is your roadmap to taking your skills and career beyond the bounds of the for-profit sector.”

In this guidebook, you’ll notice that the tenets of outstanding communications are the same across all sectors — whether it’s a nonprofit or a Fortune 500 company. Our many contributors to this book apply those key ingredients to their advice and tactics within these pages, but add the special spice that is the perspective and unique experience of nonprofits. Enjoy the mix of viewpoints, tactics and strategies and please keep us informed of your winning recipes as well.

Order your copy today at http://www.prnewsonline.com/store/37.html.

About PR News:
The PR News family of products includes PR News, PR News Webinars, Workshops and Conferences, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to http://www.prnewsonline.com.

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AMY JEFFERIES

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