Long & Foster Real Estate Launches Market Minute Reports

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Comprehensive Data Offers Snapshot of Local Real Estate Markets

In many areas Long & Foster serves, local market information like this has never before been available.

Long & Foster® Real Estate, Inc., the largest independently-held residential real estate company in the United States, has announced the launch of The Long & Foster Market Minute™, an innovative report aimed to deliver local knowledge based on county-level data. A leader in providing real estate market data, Long & Foster will produce the reports every month, currently covering 100 counties it serves in the Mid-Atlantic region.

The Long & Foster Market Minute™ is an overview of market statistics presented at the county level. The easy-to-read and easy-to-share reports include information about each county’s units sold, active inventory, median sale prices, months of supply, new listings, new contracts, list to sold price ratio, and days on market. In addition to the 100 counties in seven states it currently covers, The Long & Foster Market Minute will include more counties in future releases.

“Building on the popularity of our Long & Foster Market Conditions report, we identified and tackled a need to have county-level real estate market data,” explained Jeffrey S. Detwiler, president and chief operating officer of The Long & Foster® Companies. “In many areas Long & Foster serves, local market information like this has never before been available.”

“Our sales associates and consumers asked for this type of information,” continued Detwiler, “so we applied our in-depth understanding and analysis of the marketplace to create the platform. The Long & Foster Market Minute™ is part of our continuing effort to respond to needs in the field and make sure our sales associates are equipped with the best local knowledge at their fingertips.”

The Long & Foster Market Minute™ reports are available at no charge on the Long & Foster Web site, http://www.longandfoster.com/. In the future, real estate agents will be able to customize the reports with their own contact information, focusing on the counties they serve. The reports aim to educate both agents and consumers, and are formatted so sales associates can easily share this expertise with customers via electronic means and social media sites.

“Real estate is local and we know that better than anyone,” said Barry Redler, chief marketing officer of The Long & Foster Companies. “Today’s sellers and buyers want data specific to their area in order to make well-informed decisions. Armed with these reports, Long & Foster sales associates are even better positioned to provide the service and expertise today’s consumers expect.”

For more information about Long & Foster Real Estate visit http://www.longandfoster.com.             

About Long & Foster® Real Estate, Inc.

Long & Foster® Real Estate, Inc. is the largest independently-held residential real estate company in the United States. The company is part of The Long & Foster® Companies, which also includes Prosperity Mortgage® Company; Walker Jackson® Mortgage Corporation; Long & Foster Insurance Agency, Inc.; and Long & Foster Settlement Services. Long & Foster Real Estate, Inc. represents more than 12,000 agents in seven Mid-Atlantic states, plus the District of Columbia. The company sold more than $25.3 billion worth of homes and helped people buy and sell homes 78,281times in 2009. The Long & Foster Companies 2009 combined sales for the year were in excess of $51.5 billion. Visit us at longandfoster.com.

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Vicki Bendure

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