K’NEX Brands Launches Fundraising Initiative to Benefit the Dale Jr. Foundation

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For the month of May 2010 K’NEX is donating 10% of sales from KNEX.com to The Dale Jr. Foundation and accepting additional donations through its website.

The Dale Jr. Foundation works to help underdogs, by giving to underprivileged individuals with a focus on youth

K'NEX, an international leader in the construction toy industry, announced a fundraising initiative benefiting the charitable foundation of seven-time NASCAR® Most Popular Driver, Dale Earnhardt Jr. For the month of May 2010 K’NEX is donating 10% of sales from KNEX.com to The Dale Jr. Foundation and accepting additional donations through its website.

“The Dale Jr. Foundation works to help underdogs, by giving to underprivileged individuals with a focus on youth” said Michael Araten, president of K’NEX Brands. “Knowing that we’ve all been underdogs at one time or another, even K’NEX which started as an underdog company in 1992, makes our partnership even more meaningful.”

Camille Thompson, marketing manager at The Dale Jr. Foundation said, “We are very excited about this opportunity to raise awareness and funding for The Dale Jr. Foundation and the charities we support. All of us at the foundation are very grateful to K’NEX for the many charitable causes they support throughout the year. We are extremely honored that they selected The Dale Jr. Foundation for the month of May.”

To fulfill its mission to give underprivileged individuals, especially youth, the resources to improve their confidence and education, and the opportunity to achieve extraordinary goals The Dale Jr. Foundation supports charities including The Make-A-Wish Foundation® of Central and Western North Carolina, Victory Junction Gang Camp, Family Promise of Cabarrus County, Speedway Children’s Charities and over 100 other charitable organizations each year.

K’NEX and NASCAR announced a licensing partnership in June 2009 with the first products debuting at the end of that year. K’NEX NASCAR building sets offer the most popular NASCAR drivers (including Dale Earnhardt Jr.), and enough cars, parts, and accessories to create an entire NASCAR world.

About K’NEX Brands

Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

About The Dale Jr. Foundation

The Dale Jr. Foundation (TDJF) is a charity dedicated to giving underprivileged individuals with a focus on youth, the resources to improve their confidence and education, and the opportunity to achieve extraordinary goals. Since its inception in 2007, TDJF has provided in-kind and monetary donations to more than 500 charitable organizations. For more information, visit http://www.thedalejrfoundation.org

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Aimee Cirucci

Camille Thompson
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