Producing an effective company video takes more just filming a product or spokesperson, it takes a strong strategic focus combined with a show business sense.
New York, NY (Vocus) May 5, 2010
Production of business videos can be made easier if you follow simple guidelines, said Brian Dobson and Hugh Daly, Partners in the latest video venture ofJHD Productions, JHD-Dobson Video.
Hugh Daly, award winning Director of Photography who founded JHD Productions to make business films and independent motion pictures, said, “Producing an effective company video takes more just filming a product or spokesperson, it takes a strong strategic focus combined with a show business sense.”
Dobson says, “Video sells when it's written, produced and presented properly. The important elements are simplicity, dramatic impact, good graphics, clear message and tight writing.”
Dobson and Daly offered “Five Tips to Better Video: First, use a news format and write tight. Second, stay on message. Third, be brief since less-is-more. Fourth, use special effects to hold viewer attention. Fifth, repeat key messages, but don't lose viewers with an oversell."
Dobson said, "At JHD-Dobson Video, we know that strong video starts with the script, so write tight and understand the power of words. Focus your message, go Hollywood with TV network-quality special effects and remember that overselling won't work."
Daly said, “JHD Productions is equipped with state-of-the-art studio, stage and sets, complete with green-screen and modern editing suite, enables us to combine filmmaking expertise with technological innovations to produce outstanding videos for our clients. In studio or on location, JHD-Dobson Video keeps client interest in focus.”
"Dobson and Daly bring a rare combination of talents to JHD-Dobson Video client needs," the company said.
Dobson founded DobsonPR.com and has represented top tier consumer products and represented global companies in issues and crisis PR management, also headed public relations at a Fortune 50 and was a financial journalist at Dow Jones and Reuters.
Daly began his career in healthcare video production and is an award winning Cinematographer who has produced videos for corporations, unions and major associations in addition to being Director of Photography on many independent motion pictures, with many scenes filmed at JHD's studio. JHD is online at http://www.JHDProductionsLtd.com.
JHD-Dobson Video is a venture of JHD Productions Video, the Deer Park, Long Island, New York video and film making company, and Dobson Communications, the Ridgefield, Connecticut, public relations firm. For information call Brian Dobson at 203-894-9240 or BD (at) DobsonPR (dot) com.