Multimedia, Technology Shine in Educational Product Awards

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The Association of Educational Publishers has announced the finalists in its annual awards program for excellence in educational products and education marketing. The winners will be announced at AEP's Content in Context Conference in June.

I was very pleased to see the media diversity in the DAA entries this year

Today's kids are growing up in a world where technology is ubiquitous and connectivity is almost constant. Companies responsible for creating the tools with which these "digital natives" learn face the tall order of making students’ lives inside the classroom more like their lives outside the classroom. By incorporating technology and multimedia into their products, this year's finalists in the Association of Educational Publishers' (AEP) Awards program do just that, exemplifying the quality and innovation that can be achieved when thinking in terms of the 21st Century classroom.

One of the largest and longest-running recognition programs in the industry, the annual AEP Awards are the standard for quality, professional educational products and excellence in education marketing. The program consists of three entry categories: the Beacon Awards, Distinguished Achievement Awards (DAAs), and Golden Lamp Awards.

The Beacon Awards for education marketing shine the spotlight on the departments and agencies creating effective branding and engaging messages that communicate the value of their products or their clients' products to teachers, administrators, and parents. Beacon entries are judged on design and editorial quality, efficacy in reaching the intended audience, and overall cohesiveness. This year's Beacon Finalist selections can be viewed at

The Distinguished Achievement Awards (DAAs) are the largest branch of the program, recognizing the year's best products in four overarching categories--Curriculum, Periodicals, Professional Development, and Technology & New Media--according to subject area and grade level. Eric Hamilton, AEP Awards Chair and Senior Manager at the American Museum of Natural History, was particularly impressed with this year's technology and multimedia entries.

"I was very pleased to see the media diversity in the DAA entries this year," said Hamilton. "The utilization of technology as a product or as a complement to a print-related product was a hallmark of many of this year's categories of judged materials."

The DAAs are evaluated on traits such as efficacy, usability, and overall educational value. Due to the large size of the list, the finalists for this year's Distinguished Achievement Awards are posted online at

Finally, the Golden Lamp Awards are the educational resource industry's top honor, recognizing the best overall tools for teaching and learning in the four entry categories. Golden Lamp Finalists and Winners are defined by their superior use of content, design, and fulfillment of the product's educational mission. Four finalists are chosen in each entry category, representing 16 of the year's most elite educational products.

The 2010 Golden Lamp Finalists are:


  • ExploreLearning Gizmos, ExploreLearning
  • Reading Plus, Reading Plus
  • The Electric Company Outreach Kit, Sesame Workshop
  • The September 11th Education Program, Social Studies School Service


  • National Geographic Little Kids, National Geographic Kids
  • The Penn Stater, Penn State Alumni Association
  • Teaching Tolerance Magazine, Teaching Tolerance
  • Ranger Rick Magazine, National Wildlife Federation

Professional Development:

  • AutismPro Workshops, AutismPro
  • Classroom Discussions: Using Math Talk to Help Students Learn, Grades K-6, Second Edition, Math Solutions
  • Supporting English Language Learners in Math Class: A Multimedia Professional Learning Resource, Math Solutions
  • Uncovering Student Ideas in Science, Volume 4: 25 New Formative Assessment Probes, National Science Teachers Association

Technology & New Media:

  • Livescribe Pulse Smartpen, Livescribe
  • netTrekker, netTrekker

All AEP Awards Finalists earn the right to display the AEP Award Seal, nationally recognized by educators, administrators, and parents as a mark of outstanding quality and achievement. The winners of the Beacon Awards will be announced June 8 at a special luncheon at AEP's Content in Context Conference in Washington, DC. Distinguished Achievement and Golden Lamp Award winners will be announced that evening at the annual AEP Awards Banquet. For more information on these events, visit

About the AEP Awards
For more than four decades the AEP Awards have honored outstanding resources for teaching and learning. One of the largest and longest-running awards programs for educational products, the AEP Awards aim to give credit and recognition to the organizations that are leading the way in the field of educational products and set benchmarks to which the rest of the industry can aspire. Find out more at

About the Association of Educational Publishers
The Association of Educational Publishers (AEP) is a nonprofit organization that serves and advances the industry of supplemental educational publishing. The membership of AEP represents the breadth of educational content developers delivering progressive educational products and services in both print and electronic formats to today’s schools and colleges.

AEP’s thought leadership and market insight have created ground-breaking opportunities for its members to collaborate, network, and partner with each other as well as to acquire a voice in the development of government education policy. Founded in 1895, AEP now assists its members in navigating the global realities of educational publishing in the 21st century. For more information, please visit


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