(PRWEB) May 6, 2010
On Sunday, ninth of May, more than 90,000 people are expected to participate in metropolitan and regional events all around Australia. All proceeds raised throughout the day via participant registrations, walker/runner sponsorships and donations, will go directly to the National Breast Cancer Foundation.
ME Bank Head of Retail Sales Samm Bell said the Mothers Day Classic is a national community event, bringing together those who have lost someone to breast cancer and those who want to support a very worthy cause.
“It’s a poignant time to think of those who are no longer with us, with participants able to remember a loved one by wearing a personal message on a tribute card, or by writing a note of encouragement to those who are currently undergoing treatment,” she said.
“Around 2,800 women die from breast cancer each year in Australia. And 13,500 new cases will be diagnosed this year, 100 of those are men. Early detection is the key; 87% of those diagnosed will survive five years or more, a 15% increase since the 1980s.”
Since 1998, the Mother’s Day Classic has raised $5.5 million for breast cancer research programs.
In addition to its sponsorship of the event, ME Bank has donated $55,000 directly to the National Breast Cancer Foundation through its Go the Extra Step with ME Bank campaign.
The campaign involves participants registering online at http://www.mebankcampaign.com.au/extrastep for a free step pedometer. ME Bank rewards participants with 1c for every two steps counted on the pedometer, to a maximum of $50.
Participants can choose where the money goes. They can donate it to the National Breast Cancer Foundation, credit it to an ME Online Savings Account in their name or donate a portion to the National Breast Cancer Foundation and credit the balance to their ME Online Savings Account.
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